How search engines gain information from siloing techniques
One efficient way for a bot that is deployed by a search engine to gain relevant information about a particular website is to look at how the website is structured. If a bot crawls an interior page of a professional mover, for example, it can look to that page’s URL to gain information about the rest of the website.
An example would be:
Based on this URL, the bot knows there is information about residential moves as well as local moves, which increases its chances of being indexed highly.
In addition, linking is an effective siloing strategy for SEO. For example, if a link on the local movers page of a professional moving website links back to the residential movers page, that association is reinforced, further increasing the chances of that website being indexed highly in the query results of a search.
Using keywords is an important part of content siloing. If a website wants to rank well for a particular keyword phrase, it’s much better to create sections of content surrounding that phrase than it is to create just one page that features the phrase a few times.