© thingamajiggs – Fotolia.comData-Driven Content is a type of analytic strategy used for online content marketing campaigns. The data used to create the content is obtained from a customer profile or buyer persona. This data is collected from a targeted audience who will buy a service or product and become returning buyers. Data-Driven Content uses customer profile information to create effective content marketing campaigns. To fully understand Data-Driven Content, one must have a knowledgeable base of what content marketing entails.
The Content Marketing Institute defines content marketing as a strategy to market products and services by creating and disseminating valuable, relevant, and consistent content that attracts and retains a targeted population of buyers for specific services or products. Content marketing employs different media to educate and entertain its audience in order to drive them to buy. Neil Patel, a world-renowned leader in SEO and content marketing, suggests using some of these 15 types of content as content marketing strategies:
Content can be ordered from content agencies like clickworker!
Data for Data-Driven Content is collected from online customer information and conversations to become digitally human and build genuine relationships with a targeted audience. Neil Patel defines this data as:
“Factual information generated from experiments, surveys, or testing that is used as a basis for forming conclusions.”
Content marketing strategists never personally meet their customers and must establish relationships with customers who will buy a service or product and remain loyal.
Procure data for Data-Driven Content by conducting experiments, surveys, and case and research studies. trust. Use Integrated Online Assistance on the website. This data can consist of statistics, stories, videos, and graphics that entertain and educate prospects.
