Outbound marketing is also an option on Facebook. On this social media platform, the focus is on clickable ads that are featured on the website.
Using the Facebook Ads Manager, a company can choose from a list of marketing objectives and place ads on the website. Ads can appear in Facebook’s mobile News Feed, on a desktop News Feed, on Instagram, and more.
A business can also choose to promote certain content on their own page. By boosting posts, a company can get increased exposure to certain kinds of content that appear front and center when someone visits the company’s page.
Facebook can place the ads on behalf of the business doing the advertising. They will optimize ad placement, which can boost results and minimize costs. Facebook will keep track of how ads perform, and based on those findings, they will rearrange ads in order to help a company’s message reach more people.
However, hand-selecting placements is also an option. Placement options include:
- In-stream videos
- Facebook Marketplace
- Facebook Messenger
- News Feeds
- And more
Different businesses will have success with different ad placements. A successful Facebook marketing campaign should include allowing Facebook to determine the best placement of the ads, but when it’s time to reach a new target group, a company can choose to try placing those ads on the website differently.