What is a featured snippet?
A featured snippet always shows up at the very top of the Google results page. However, it will appear below any ads. Its purpose is to answer a user’s query directly in Google. A brief piece of information is provided so there is no need for the user to click on the link. However, the link is provided if the users want to obtain more detailed information about their query.
Not all queries feature a snippet answer. Only the most common queries receive a featured snippet. Because they are proving to be helpful for users and they are beneficial to websites, more queries will contain a snippet in the future.
In addition to the primary snippet, there are additional snippets that are included for related, but different, queries. For example, if a user asks “How to braid hair,” Google will make other suggestions such as “How do you do different types of braids?” and “Can curly hair be braided?”
Not only is this featured snippet provided to users who search by typing their query, it is also available when using voice search. The results will be read to the person searching if a snippet is available.
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