E-A-T and SEO
Not every online presence and not every blog must observe the E-A-T Score in SEO. EAT is mainly relevant for so-called YMYL pages: Your Money or Your Life. This refers to websites dealing with money, finance, economics (Your Money) or technology, politics, science, minorities or other sensitive topics (Your Life).
The finance sector naturally also impacts online stores or sites that are generally geared towards commercial success. Online marketing must therefore carefully monitor EAT as a SEO factor. Anyone doing SEO for an online store should therefore pay greater attention to customer reviews or trust elements such as seals of approval. The following factors are included in Google E-A-T:
- Links from high quality pages give your own website a higher E-A-T value. Individuals (authors, for example) are given an E-A-T score as well. Backlinks or mentions coming from such authorities also have an effect on one’s own EAT.
- Content that provides answers to common questions can increase the authoritativeness factor in the long run.
- Trust elements are a legally compliant imprint and contact options, recognized payment methods and good customer service.