Because keywords are so important, businesses will engage in keyword research to determine which words and phrases will provide the most traffic to the website. A proper research can also uncover uncommon keywords and phrases that marketers may not be aware of. It is important to monitor the performance of certain keywords and phrases. Most of the advanced marketers are using SEO tools like SE Ranking to track keywords, traffic, and many others parameters of your website.
If they aren’t performing well, additional content can be posted with new keywords to see how they perform.
In the past, a simple word or phrase would suffice. For example, a roofing company might have once used “roof” as a keyword. Today, long tail keywords are a good way to ensure a site receives the most relevant traffic, while boosting exposure on search engines. Instead of using “roof” as a keyword, a roofing company may use “metal roofing installation” instead. In addition, location-specific keyword phrases can also be effective, as in the case of a keyword phrase like “Chicago metal roofing installation.” This kind of strategy returns the most relevant results for users, and it reduces competition for businesses wanting to appear on the first page of search results.
Learn more about keyword research and read our blog post “Keyword research: The most important tips and tricks in ten minutes“.
You need content for keyword marketing via SEO or SEA? Inform yourself about our SEO content services!