Methods of Keyword Spamming
The simplest way keyword spamming is used is by including a word or phrase over and over again within a piece of content. This method operates under the assumption that the more a keyword occurs within a piece of text, the better. It frequently results in content that is difficult for users to read because keywords are inserted in an unnatural manner.
Do you need support with your creation of unique content for SEO? Contact us!
A short example might read, “If you’re looking for an affordable roof repair, check out our affordable roof repair services. Our roof repair experts are trained to provide quality roof repairs.”
Keywords and phrases can also be added to a piece of content inappropriately. For example, a long list of service areas may be included on a page so it turns up in a search for all the areas that are mentioned.
Cloaking and camouflaging content are also methods that are used to include a particular keyword or phrase in a piece of content above and beyond the strategies that are listed above.
Cloaking strategies refer to the practice of setting up a website so users see a different website than search engines. Camouflaging content means changing the font color so it disappears into the background. That way, the keywords can be identified by search engines, but they don’t alter the user experience.