Outbound lead generation
The second kind of lead generation involves outbound marketing. This form of marketing is all about reaching out to customers and clients instead of waiting for them to find a particular brand on their own.
Ask Clickworkers to research leads in the Internet that match your target customer profiles.
With traditional marketing strategies, this often includes things like cold calling and magazine advertisements. Although these methods are still available, there are other outbound marketing options that are more effective in today’s world.
A few outbound marketing strategies include:
- Email Marketing: After someone joins an email list, messages can be sent directly to their inbox on a variety of topics.
- Display Ads: Online ads today can be highly targeted to certain internet behaviors or demographics. Retargeted ads can also be utilized to remind people about a product or service on ad space when they visit other websites.
- Content Syndication: Creating content for third-party sites enables internet users to find a company when they otherwise wouldn’t.
More traditional forms of outbound marketing strategies are also an option. Many brands continue to find success by hosting special events and sending direct mail.
Outbound lead generation strategies are often used in conjunction with inbound strategies. For example, email marketing only works if a person signs up for the email list first, and a person is most likely to sign up for that list thanks to the inbound marketing efforts of that company.