Why pull marketing works
Pull marketing, or inbound marketing, attracts customers by offering quality unique content for SEO on a website, like blog articles or videos, that consumers can access on their own time for free. The internet is the main reason why this strategy has increased in popularity over the last few decades.
Today, search engines are often the first point of contact when consumers are searching for information. Companies take advantage of a user’s interests in a topic by creating content they can click on to learn more about what they’re interested in, which also exposes them to the brand that is publishing that content. Monitoring and encouraging positive online reviews from current customers is also a great way to engage in pull marketing, as is using SEO and making sure the brand is searchable on social media.
Pull marketing is effective because it is less abrasive than push marketing. In addition, when users are already interested in a topic, they are more likely to learn faster and retain more information, especially if the media they are consuming is enjoyable to read or to view. It relies on direct contact between the company and the consumer, which most consumers prefer.