Social media is a huge way companies are utilizing recommendation marketing strategies. It’s estimated that 3.8 billion people use social media, so it’s a great way to connect with a target audience and encourage them to share their experience with others.
That includes creating pages on various social media sites to connect with customers and clients directly. Facebook, Instagram and Twitter are the big three, but depending on the business, other sites may be worth considering too. They include Pinterest, TikTok and LinkedIn.
Influencers can also provide businesses with a powerful way to increase exposure and sales through recommendations. They can recommend a product or service on their page, and with thousands or even tens of thousands of followers who trust their recommendations, a business can get their products and services seen by an audience that actually cares about what’s being offered.
Working with influencers on a recommendation marketing campaign must be done carefully. Although influencers are paid, it’s important to develop an authentic relationship. Most take their powers of influence seriously, which means they will only recommend a brand they themselves are passionate about.