Types of responsive content
The most common type of responsive content involves displaying a website differently depending on the device that is being used to access the content. The same website would appear differently on a desktop computer than it would on a mobile device, like a cell phone or a tablet.
On a desktop, larger chunks of text can be displayed, since the screen is large. Entire menus can be positioned at the top of the page for easy navigation, and images are placeable on any part of the website.
The same website, when displayed on a mobile device, would appear more condensed. Mobile versions prioritize smaller chunks of text over larger chunks of text, and displays are simplified. For example, instead of showing the entire navigation bar horizontally on the site, a drop down menu would allow a user to access any page they like using a vertical navigation system, which is much easier for mobile users.
Responsive content can also include other methods of creating targeted content. For example, a website may include different information depending on where the user lives. An international company may list US dollars instead of Euros on its product pages.
Content can also be modified depending on whether or not the user has visited the website in the past. For example, someone visiting the website for the first time may not get any recommendations, but someone returning to the site may see product recommendations based on the items they searched for the last time they visited the site.
Note on responsive content
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