Types of search requests
There are three types of search requests. Navigational queries involve knowing exactly what the user is looking for. An example would be a search for a local company, when the user knows the name of the company but not the name of their website.
It’s best for businesses to make the most of navigational searches by making sure their URL matches the name of their business as closely as possible. That way, when someone searches for the name of the business, the website pops up as one of the first results.
Transactional queries involve buying a product or a service. Instead of entering a question or the name of a business, they enter the product they’re looking for. However, sometimes transactional searches can get confused with navigational searches when the user is looking for a local business, or when a local business offers a product and the user is looking for the same type of product from a different company.
Transactional search requests are important to businesses because they are a direct way to acquire new customers. Important information like opening hours, address, and useful product descriptions can help clinch a sale.
Informational searches include the search for information. Short phrases and questions are often used to find an answer. It’s important for content creators to think carefully about the words and phrases that are used in web content to ensure their content is included on the search results page when users enter a relevant query in the search bar.