SEO and semantic search
The use of semantic search by search engines has changed the way people create content for the Internet. Keyword stuffing is no longer the norm, as it is now punished by Google. Instead, it’s all about providing value to readers.
First, content creators should think carefully about what they want to be known for. Once that question is answered, the goal should be to become the authority on that topic. Dive deeply, provide readers with real value, and Google will rank the content highly.
How the content is written is important, too. Sentences should be clearly structured without using language that is too elementary or complex. Flesch-Kincaid Readability Tests are a great way to make sure content scores well before it is posted on the Internet.
There is still a place for keywords and phrases with semantic search. Choose a single keyword or phrase with a density of no more than two-percent in the content. Consider brainstorming related keywords and phrases that can be used in the content, or allow them to occur naturally.
Structured data is a great way to ensure bots can identify the topic being discussed. That means creating an easy-to-use navigation bar, backlinking to relevant interior web pages, and posting relevant, consistent content across multiple platforms on the Internet. It gives a semantic search platform relevant content that is easy to access, enabling the search engine to more accurately determine the topic of content on the site.