SEO Text – Short Conceptual Explanation

Since search engines primarily use SEO texts to analyze websites they are also the essence of search engine optimization. SEO text means any type of text content on a website that utilizes search engine optimization techniques. It also includes files, like PDFs and eBooks, which contain text that is optimized for search engines. In order to rank highly on search engine results pages, text is most often optimized with keywords and phrases, but additional SEO techniques can be used throughout the text to boost its standing on search engines like Google.

Types of SEO text


An SEO text can take many forms, but the one thing all texts have in common is the fact that the content is found on the Internet.

The most common types of SEO text include website content and blog content. However, there are many other forms of text that include:

  • Product pages that outline the features of products and services
  • Guides that are broken up on multiple pages, or can be viewed on a single page
  • Infographics that contain images, text, and data in a visually pleasing way
  • Slideshows that feature pictures, as well as accompanying texts
  • Glossaries that outline definitions of common terms in an industry
  • Directories that provide users with links to websites and helpful resources
  • PDF files that appear on the internet and are searchable on Google
  • eBooks that appear on the web, whether they are free or require payment

Other types of content can utilize SEO, but they are not directly related to SEO text. For example, videos and images can include alt tags and subheadings that include SEO techniques, even though they are visually-based instead of text-based.


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Using keywords and phrases

The most common SEO strategy involves utilizing keywords and phrases. Words and phrases that relate to the page’s topic are sprinkled throughout the SEO text in an organic way, enabling search engines to catalogue them based on those words and phrases. When a user enters a word or phrase that is used throughout the content in the search bar, the text will appear in the search results.

It is important to research keywords and phrases carefully. That includes researching the frequency of certain words and phrases, as well as accounting for the differences in voice searches.

It is crucial that the use of keywords and phrases throughout the content appears natural. It is a good rule of thumb to keep instances of the keyword to between one- and two-percent. It should appear evenly throughout the content.

There are other areas of the page where keywords and phrases can be utilized besides the main text. For example, keywords that appear in the title and/or the first heading of the text tend to rank higher on search engine results pages. Keywords should also appear in the URL, meta data, and page descriptions.

Other SEO techniques


SEO text includes keywords and phrases, but a good search engine optimization strategy includes other techniques as well.

Other SEO strategies that can be used to further optimize text include:

  • Increasing the load-time to encourage users to remain on the page
  • Using high-value page links throughout the text
  • Finding ways to include backlinks in the texts on other websites
  • An organized site structure

Many of these strategies do not require altering the text itself. By looking for other ways to optimize the page the text appears on, the content is more likely to rank well with search engines.

The importance of “Content is King” in your SEO Texts

SEO Texts

“Content is King”, is a commonly used catchword among search engine optimizers. The idea behind it is:

– By providing Internet visitors and users with unique and worthwhile content, you achieve satisfaction and generate recommendations for your offer. –

However, you must observe a few basics to ensure that the contents are equally effective for users and search engines. The texts must be well-written and the content of the text must be adapted to suit the user – What problems or questions have prompted the user to seek help on your website, and how can your texts be of assistance to him? It goes without saying that the texts must be faultless in points relating to style, spelling and grammar. Anything else looks unprofessional and have a deterrent effect on prospective customers. The texts must also be unique. Plagiarisms are recognized by search engines and lead to a devaluation of your website in the search engine ranking. By contrast, texts that are search engine relevant and contain specific keywords have a positive effect.

Readability of SEO text


There are many SEO strategies that will get text noticed by search engines, but the most important factor is the readability of the text.

The quality of the content should always be considered before SEO strategies. Even the most optimized content will not do well in the search results pages if it does not provide real value to readers. Not only does poor content drive readers away, Google is able to determine the value of the content. If it is not deemed valuable, it will not rank well, regardless of keywords and other SEO strategies that are used.

Creating valuable content includes strategies like:

  • Varying the types of text on a website
  • Making sure content is at least 300 words long, but longer is often better
  • Creating texts that highlight expertise, authoritativeness, or trustworthiness
  • Making the text interesting by including features, like photos and infographics
  • Including links in the text with high domain authority

Shareability is an important factor as well. By posting SEO text on social media sites, like Facebook and Instagram, users are encouraged to share the content. The more the content gets shared, the more valuable the text appears to search engines.

Developing an SEO text strategy

To ensure all of the aspects of good SEO text come together, it is important to develop a strategy that will achieve a company or organization’s goals.

A good strategy includes clear goals that may include things like driving sales through a website or increasing traffic to a blog. Those goals should include considering the target audience, as targeting teens is very different from targeting Baby Boomers. Based on the goals and target audience of a website, keywords and topics can be researched. By considering the strategy before doing anything else, a business can ensure the text reaches, and is relevant, to its target audience.

Lastly, a good SEO text strategy includes analyzing and assessing the data. That involves tracking page views, backlinks that appear on other sites, comments, social shares, and conversion rates. Based on the information that is gathered, a business can be informed about what SEO strategies to modify, as well as new strategies to undertake in the future.

Landing up front in the search engine ranking

If you regularly require unique SEO texts, you ought to take advantage of our “SEO texts” services, in particular when the texts are needed in a number of languages for an international website. Our global network of Clickworkers comprises over 600,000 authors. They have provided evidence of their authoring skills in a multi-stage qualification process and have written numerous SEO texts for satisfied customers.

You simply assign the topic, style specifications, keywords and the chosen keyword density. Our Clickworkers will take care of the rest! The integrated quality assurance guarantees consistent high quality.

clickworker’s SEO Texts

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Place your text creation orders yourself via our marketplace. This service is especially suitable for smaller and standardizable tasks. Using the marketplace you also save the fees that would be incurred for a Managed Service order.

This is how it works

  • specify the text category, language, length and quality level,
  • formulate the instructions for the authors
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  • insert topics, keywords and keyword density or upload these data via excel file,
  • if needed, the task form which will be displayed to the authors can be edited individually,
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