Factors impacting the search engine results page
There are a number of things search engines consider when ranking the organic results on the search engine results page. Google considers over 200 factors that influence a page’s ranking, many of which search engine optimization teams can utilize to increase a website’s ranking on the page.
The use of keywords and phrases is a popular strategy for increasing a site’s spot on the SERP. However, using related terms is just as, if not more, important, as making sure that the same keywords and phrases aren’t used too many times on the same page.
Additional factors that can boost search engine results page placement include:
- Longer content
- In-depth content
- Newly posted content
- Backlinks to high domain-authority websites
- Mobile versions of websites
- Site loading speed
In addition, the appearance and details of a search engine results page can vary. Location-specific details will only be included in some searches. For example, a search for plumbers will retrieve a map with a clickable list of nearby businesses, while a search of SEO strategies won’t.
The location of the user can impact the details on the search engine results page. Your location will determine which locations are included in the SERP, but different regions may uncover different results based on the same keyword. Searching for the same content in different countries will also turn up content that is relevant to those locations.