What does a shop blogger do?
A shop blogger is a person who writes articles and posts them to a blog on a store’s website. Articles contain a wide variety of information that the target audience would find interesting or useful.
A few examples of topics a shop blogger may write about include:
- Development of new products
- Tips for using existing products
- Creative inspiration that relates to products or services
- Behind-the-scenes looks at the operation of the business
- Interviews with employees and leaders of the company
- The latest trends and insider information about the industry
It is important for a store to blog about the right topics. They should be relevant to their particular company or industry. Articles should provide content that interests customers or provides them with informative content regarding the company’s products or services.
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Why blogging is a good marketing strategy for stores
The primary goal of an eCommerce or brick-and-mortar store’s website is to sell goods. Many traditional marketing strategies tackle this goal directly. For example, online advertising is one marketing strategy with the direct goal of increasing sales.
Blog articles provided by a shop blogger are an indirect way of increasing sales. Writing a blog includes many benefits for businesses – for example:
- It can increase traffic to the website
- It’s a great way to humanize a brand and connect with customers in an authentic way
- It enables a business to develop authority in their particular industry or niche
- Discussions can be facilitated directly between customers and the shop blogger
- It allows a company to remain fresh and relevant
A blog can also increase the effectiveness of social media campaigns. It provides a business with topics to talk about on social media, pointing new and existing customers to the website where goods and services can be purchased.
How to make the most of an online shop blog
Search engine optimization (SEO) is the best way for a shop blogger to make the most of the articles on the website. For example, a blog enables a store to utilize long-tail keywords when the rest of the content on the site is more likely to use short keywords and phrases. Keywords increase the exposure on search engines, like Google, and long-tail keywords can reduce competition among similar brands, further increasing exposure.
In addition, a shop blogger should utilize links throughout the content. These links can point back to product pages, encouraging readers to make a purchase, but they should also point to other sites with a high domain value. This encourages backlinking from other sites, which is one of the ways Google determines where to rank sites on their search engine results page.