Snackable content includes different kinds of website content that are small and easy to consume. It can include text, videos, and images. It is designed to be viewed in just a few moments, meaning it can be viewed nearly anywhere, at any time on a mobile device. Because it is easy to consume, it’s an effective marketing strategy. Today’s internet users are more likely to hop online for just a few minutes at a time, multiple times a day, as opposed to logging on for longer periods of time as was the norm decades ago.
Types of snackable content
Snackable content is identified by how long it takes to consume, not necessarily what kind of content is being displayed. Just like a snack is meant to be consumed in a few minutes, while a meal may take half an hour or more, shorter content is meant to be consumed in just a few seconds, while traditional content, like blog articles, may take five, ten, or more minutes.
This format works well with nearly any kind of content that can be posted on the internet including:
Short excerpts of texts, like the updates that are seen on Twitter.
Videos that are just a few seconds up to a minute in length, as can be seen on Instagram.
Pictures, especially those that are used in memes.
Infographics that share in-depth information with a quick glance.
Although snackable content can be found all over the Internet, it is especially popular on social media platforms. These sites are designed for posting quick updates and viewing feeds that are full of this kind of content.
Save time and money and have high-quality snackable content like blog articles created through clickworker. Learn more about our service
Unlike other types of content on the Internet, snackable content only takes a few seconds to see or read. That’s important because today the way people use the Internet is different than the way the Internet was primarily used before.
Today, users often have just a few moments at a time to browse content. For example, a user may hop online on their mobile device during a ten-minute break at work or while he is waiting in line at a store. Short content enables users to view the content in its entirety, no matter how much time they have.
Marketers can use short content to advertise to users in a moment and tempt them to interact with the brand again in the future.
The problem with snackable content
Some argue that shorter content is dumbing down the Internet. Instead of providing valuable information, it can only provide a snippet or two of information at a time. Although this may be true in some cases, many brands are using short content in innovative and meaningful ways.
Multiple pieces of short content can be used in succession to tell a larger story. For example, the short videos posted on Instagram can lead into each other to create a longer story. Snackable content can also be used as a teaser, encouraging users to seek out and consume other, more traditional forms of content.
You can at any time change or withdraw your consent from the Cookie Declaration on our website. Find the link to your settings in our footer.
Strictly Necessary Cookies
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot properly without these cookies.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as additional cookies.
Please enable Strictly Necessary Cookies first so that we can save your preferences!