While search engine optimization (SEO) involves the goal of generating web traffic to a website, social media optimization (SMO) is used to increase awareness of a brand, person, or association. Various websites that are used to grow a brand’s online presence include Facebook, Instagram, YouTube, and other social media websites. SMO involves posting high-quality content regularly with the goal of getting people to visit a website, make a purchase, or share posts with friends and family.
Understanding social media optimization is best done by understanding the five pillars of SMO created by Rohit Bhargava. They include:
Note on Social Media OptimizationContributions for your social media activities like blog articles can be created by the content provider clickworker.
Social media optimization has the potential to enhance SEO when done properly. Although individual posts on social media websites are not searchable within search engines, like Google, they can boost website views, which are searchable on Google. The more people who visit a site, the more authority it is given, and the higher it is ranked on the search engine results page.
Making the most of SMO to enhance SEO includes strategies like:
Timely posts are also a great way to boost social media optimization. Timely articles for the current season, articles that are specific to a business’s location, and content addressing current topics in the news are all great way to increase social media engagement and enhance overall search engine optimization.