Different types of tagging
Tagging is a general term used in many different contexts. There are many different kinds of tags that include:
- Analytics tags
- Meta tags
- Blog tags
- Image tags
The general definition of tagging is the same, even across different contexts. A tag is a way to identify something, whether it is content, an image, or something else. For example, a hashtag identifies a small piece of content on social media. On Instagram, a user can search posts with a particular hashtag, and all content with that hashtag will turn up in the results.
Since tagging is also an SEO technique, it can refer to more than one area of search engine optimization. For example, meta tags utilize keywords, or tags, that can be found throughout the content on a page, providing users and search engines with an optimized piece of content that will tell them exactly what’s on a web page before they click on the link in Google.
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Tagging in relation to content marketing
Tagging, when used in relation to content marketing, refers to the way the article is tagged so it can be found easily. Since content marketing primarily focuses on the words on a webpage, the most effective way to tag an article or another piece of writing is by using keywords throughout the content. It makes the topic easy to search internally, as well as on search engines.
Simple keywords make it easy for internal searches to be conducted. Single keywords also make it easy to search a larger piece of content for specific instances of the tagged word. However, more complex phrases are better for SEO. A combination of both can ensure the most effective tagging strategy.
For example, a piece of content about bridal gowns could utilize “wedding dress” as a tag. To provide the piece of content with less competition on search engines, like Google, a longer phrase like “lace wedding dress with train” could be used.
Knowing where to put tags
Keyword research is an effective way to ensure the right tags are chosen for a piece of content, but it is also important to place the tags appropriately.
Tagging content involves including keywords evenly throughout the content. The keyword should be used in headings, as well as the content itself. Avoid placing the same keyword in the same sentence more than once. Distribute it evenly throughout the content so the same number of keywords occurs in the first and in the second half of the page.
Density is an important aspect of tagging. Too many instances of the same word are bad for SEO, and it makes the content awkward to read. In most cases, placing the keyword in the content with a density of between one and two percent is best.