How to get more positive testimonials
Positive testimonials don’t just happen. Because they are provided directly to a company instead of a third-party review website, the company must let customers and clients know that they are looking for testimony material.
On social media, that might mean encouraging customers to leave their testimony on the company’s webpage by offering coupons, special deals or even just the chance to be featured on the website.
The likelihood of getting good material is greater if the business reaches out to existing customers and clients directly. The marketing team might reach out by phone, email, or through social media. Send a list of thoughtful questions and ask if they would be willing to answer them. The answers can then be turned into testimonials.
A company may also be able to reach out to customers and clients who have already left reviews online regarding the business. Comb through the reviews on Amazon and take a close look at reviews left on social media. If one is especially positive, reach out to that person individually to ask if they would be willing to provide a more in-depth testimonial.
An easy way to encourage customers to provide their testimony is to include a link on the site. When clicked, the link should send the visitor to a form where they can fill out their testimony.