Specific requirements for different types of texts
A text service provides its resources at different text production levels: From planning to the actual creation and release of the texts. The publication date of a text is also significant for its success. The text service sets different priorities for the respective type of text.
- In product descriptions, the emphasis lies on the correct selection of keywords. The description must also differ from other texts in online shops in order to stand out and provide the customer with added value.
- Texts for company websites are aimed at strengthening the reputation of a company and attract customers. Objective content and advertising are not necessarily a contradiction in high quality texts.
- Blog operators often have their articles written or edited by professional copywriters. The distinctiveness of the blog, which is highlighted in the selection of words and style, is what matters here. A good text must exactly match the tone of the blog.
- Translations not only correctly transfer information into another language. The translation must reflect the style of the source text.
Many companies create their texts – for instance for web pages – themselves, and have them counter-checked by expert agencies after they are written. When it comes to proofreading, the focus lies on the linguistic style but also on flawless texts. Readability and clearness are essential here. Requirements regarding style, tone and structure can differ depending on what genre the text belongs to and what its purpose is.