Types of thin content
There are many different types of thin content, and some are more obvious than others. For example, it is fairly obvious that copied and pasted content from an interior or exterior page of a website would be considered thin. Automatically generated content is also considered thin, as it’s usually generated by a program to manipulate search rankings without providing valuable information to users.
However, there are also types of thin content that aren’t as obvious. A few other examples include:
- Search results pages that are indexed
- Photo and video gallery pages that are indexed
- Review pages that are indexed
- Having several variations of the same URL
- Session IDs that are used in URLs as parameters
- Category pages with just one or two items of information
- Insignificant product variation pages, like separate pages for different colors
- Site copies used during development that aren’t properly blocked
- Mobile sites that are set up improperly
- Incorrect use of geo-targeting for sites targeting different locations
Length is an important consideration when creating content, but it is not necessarily an indication of poor content. However, longer is better. A 1,000-word blog article has a much smaller chance of being considered thin by search engines than a 300-word blog article.