The term unique content describes text content that is written for specific websites and is therefore exclusive in this form on the Internet. Duplicate content is the opposite, i.e. when a specific text is published on several Internet pages.
The aim of unique content is to attract visitors and be found by search engines frequently. Unique content therefore belongs to the SEO sector (search engine optimization.) If a search engine finds several websites with the same content, only one of them will be appear on the list of results.
Unique content – e.g. product descriptions, category texts, advisors & guide texts, glossary texts, descriptions of destinations, company profiles, blog posts – can be ordered through content agencies such as clickworker.