Unique content and search engine optimization
There are a couple of reasons why unique content is so important. First, it is the best way to provide value to readers. Customers, clients, and followers don’t want to read content that they have already seen elsewhere on the web. They want to know they are following a company or organization that is authentic, which means providing authentic content.
Search engines, like Google, understand the importance of unique content, which is why it is so important to search engine optimization. Google wants to provide the best experience to its searchers, so it punishes duplicate content heavily.
Websites and pages that contain duplicate content will be punished by Google. The content may show up at the bottom of the search engine results pages. Search engines may also choose not to index the page at all, which means it won’t show up in the search results.
If a website contains a lot of duplicate content, the entire site can be punished, not just the individual pages. Google may decide not to index the site, which means none of its pages will show up on any of Google’s search engine results pages, even if all other aspects of the site are SEO-friendly.
Unique content – e.g. product descriptions, category texts, advisors & guide texts, glossary texts, descriptions of destinations, company profiles, blog posts – can be ordered through content agencies such as clickworker.
Overview of the SEO content services provided by clickworker