Visual content is a hugely popular form of web content, especially in the digital age of Snapchat and Instagram stories. The main point of visual content is that it needs to be seen in its entirety, which is why some visual materials rely on written content
- Video: This is the most popular form of visual website content. A video can be a few seconds or even hours long, and anything in between. It can be posted on nearly any page of a website, including social media.
- Info graphics: This form of content frequently goes viral. It contains a combination of images and written content to make a topic more interesting or easier to understand.
- Templates and checklists: These provide usable content to customers, clients, and readers. They can be downloaded, printed, and used more than once, and they can be created for a wide variety of topics.
Audio content is the least popular type of web content, but it is growing in popularity. That is because it is easy for listeners to multitask while listening to audio. A few examples of this kind of content include:
- Podcasts: Podcasts are growing in popularity because they are convenient to listen to on the bus on the way to work, walking to class, or on an airplane.
- Audio books: People, who do not have the time to sit down and read, but want to read the latest literature, appreciate audio books. They can be listed to while cooking dinner, looking after the kids, or going for a jog.
- Webinars: Audio webinars are a great way for listeners to learn new skills, and a live webinar can easily be recorded and distributed to listeners after the live webinar is complete.
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Why white hat SEO is important
Ranking well on Google is important. It ensures that when a person is searching for a certain keyword or phrase, that bit of content will appear on the first page of the results, increasing click-through rates. White hat SEO can ensure a site ranks well, but more importantly, it can ensure the site isn’t punished for bad practices.
The opposite of white hat SEO is black hat SEO, which involves optimization methods that don’t follow the terms and conditions of search engines. A common example is keyword stuffing. Websites create content that contains a high percentage of a certain keyword or phrase, making the content sound unnatural, but helping it rank well.
Web content that utilizes black hat SEO techniques is penalized by search engines. That might entail a drop in the SERP or being removed from search engine results altogether.