Stands for Business-to-Business (B2B). This describes the transactions between two business companies. It is part of e-business. It does not refer to a private individuals or similar. B2B has become generally accepted as a means of communication since companies have begun to use the Internet for their transactions. In Internet marketing, goods and /or services are purchased or sold on electronic commerce platforms. The dealers have access to special items, wholesale offers and various auctions.
The requirements of business customers change constantly. Consumers and business customers want a personalized shopping experience, irrespective of whether they are in contact with the dealers online from at home or via mobile. Business customers want to have an efficient, B2C similar experience when they purchase goods from their partners. B2C describes the contact between private individuals and the dealer. It is the abbreviation of Business-to-Consumer. From wholesalers to small businesses.
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An example might be a florist who purchases his goods from a wholesaler and is in electronic contact with him. This makes it a Business-to-Business relationship. This term is used for all of the trade partners among themselves. Exceptions are private individuals. They belong to the B2C sector.