The term cloud labor is best defined as shared work. As in cloud computing, where servers provide computing power and storage space on demand via the Internet, companies can get their workforce via the Net. Tasks are made available on a website from where they can be processed by registered members who are also connected via the Internet. For example, the service provider clickworker.com.
The development began with the virtualization of monotonous and tiresome tasks such as searching for addresses and contact data on the Internet. These tasks pay a few cents only, which made them nearly impossible to complete before crowdsourcing emerged. In the meantime, the area of work has greatly increased and includes demanding tasks such as writing or translating texts, programming software or selling, marketing products.