The term describes the cooperative action of anonymous Internet platform users in an immaterial connection and was initially coined by Jeff Howe of the United States in 2006. The crowd is seen as a digital community of collaboratively organized service providers that follow a specific work target. It is closely based on the economic term “Outsourcing.” Internal company processes are outsourced but not to suppliers or sub-contractors, they go to groups of individuals willing to work and organized via the Internet. In contrast to former work at home models, material and tools are not provided. The work is almost entirely carried out at and from the computer and the products have an immaterial character.
Corporate Culture 2.0
Corporations were soon aware of the new customer-binding benefits of the Internet. Crowdsourcing is becoming increasingly popular in the context of sophisticated digital feedback methods, for example in the development and improvement of products as well as the conquest of new markets. It is now generally accepted that the opinion of a crowd in representative size is equitable with a think tank. This form of systematic immaterial preliminary work is significant in product innovation, as well as in efficiency increase in internal company processes. Well-developed intranet systems in many places have made the additional organization of company employees in a digital crowd possible. In this way, internal technical development questions can be crowdsourced.
clickworker is able to support your company with appropriate solutions!
As a result of increased attractiveness and increasing complexity digital service providers such as the clickworker GmbH Clickworkers have gone into business for themselves and now offer their services to companies. These Internet platforms have their own pool of persons willing to work, who can be (re) organized according to the respective task. The basic openness of these pools enables the processing of any number of large assignments in a very short time. However, the largest challenge for these special immaterial work service providers is dividing the respective assignment so that it is suitable for decentralized, anonymous and digital processing, and can then be put together again according to customer wishes.
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Cooperative and non-profit projects
Self-organized forms of crowdsourcing existed before its scientific coverage in 2006. These were mainly found in non-commercial sectors. The countless open-source projects that enhance digital communication today are an eloquent testimony of this development. Crowds came and come together via the Internet to create, further develop and put collaboratively immaterial products at the disposal of a group of users or individuals at large.