The consumer has a say via social networks (Facebook, Twitter, etc.) regarding the appearance of products. For example, the fashion industry, entrusts decisions about next season’s collection to the customer. It goes as far as the design of the clothes. Up-and-coming designers can present their creations on various Internet platforms. The users vote and decide which article will be produced. They are often prompted to participate in special tasks and support the production processes. Companies often approach the consumers when they are in search of solutions to problems.
Jeff Howe initially coined the term in 2006 in his article “The Rise of Crowdsourcing.” Analog crowdsourcing was born. Crowdsourcing is mainly practiced via the Internet. Analog crowdsourcing without Internet.
Crowdsourcing works particularly well on the Internet. One example is Wikipedia. The Internet is an excellent platform for crowdsourcing projects because many individuals can work on a product without any major financial expenses. But it can also be achieved without the Internet. One such example is the LEGO company. The community of so-called AFOLs (Adult Lego Fans) is regularly invited to participate in specific work processes. Certain tests can be carried out in clubs or other groups.