Why spend money on something if you can borrow it at a reasonable rate? This is the basic idea that shared economy takes advantage of. Property was yesterday, the future is shared. What began with car and bike sharing a few years ago has become a trend of the future in the digital world. Companies were initially annoyed by the concept because consumption was throttled. But this is changing. A growing number of companies and large corporations have recognized the advantages of the trend. It is not surprising that the CeBIT has addressed the topic and made it the motto of this year’s exhibition.
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Technology is growing by leaps and bounds. Whether Apple, Samsung or Sony – smartphones are already absolute bestsellers. And the trend is moving toward mobile Internet. Companies are also profiting from this sharing boom. Employees of large companies can communicate via virtual offices. Time is money and a meeting via a data line is faster and more cost-effective than arranging a meeting between the respective employees.
Problem solving with crowdsourcing has enormous potential. Many people can share things that would not usually be consumed via shareconomy platforms. These products could be evaluated and analyzed. Game developers could market their products via shareconomy platforms and improve them through crowdsourcing.