The term social commerce describes a special form of electronic trade. The customer is in an elevated position because he is not only a customer but is also actively involved in forming the transaction. Customers can therefore make an active contribution regarding design or marketing issues of the product. This business model is based on the communicative networking of customers and sellers via digital media./p>
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A particular advantage of social commerce is the communicative networking of customers among themselves. Social commerce sellers provide forums on their platforms in which customers can comment on specific products. Potential buyers can inform themselves quickly and thoroughly about the pros and cons of a product. The buyer becomes an enlightened customer.