The term start-ups describes young companies that have not yet established themselves on the market. They are generally founded with modest seed capital with the aim of realizing an existing innovative business idea. They rely on investors to develop quickly.
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Founding a successful young business requires more than an innovative business idea. The selection of a suitable business model as well as the elaboration of a detailed business plan belong to the decisive preparations. Funding is a prerequisite before an idea is turned into a marketable product. This does not always have to be financed by a bank. Financing can be made by strategic investors or other founders.