Calculate Your Corporate Carbon Footprint – Reduce GHG Emissions and Go Net Zero

December 9, 2022

Corporate Carbon Footprint

Carbon emissions from businesses are a major contributor to climate change. Fortunately, more and more companies are recognizing the need to take action on climate change and are setting ambitious goals to reduce their corporate carbon footprint. If your company is looking to calculate its carbon footprint and develop a plan to go net zero regarding greenhouse gas (GHG) emissions, here’s what you need to know:

Read more

Recruiting Participants for a Research Study – Made Easy

December 8, 2022

Recruiting Participants for Research Study

Recruiting participants for a research study can be an overwhelming prospect with many questions to answer before you can even get started. How do you know what demographics to target? How do you find the right participants? How do you ensure they’re motivated to participate in your study?

Although answering these questions seems daunting, it’s actually a lot easier than you think when you’re armed with the right information. This post will cover the best ways to identify the type of people you’re looking for, the best ways to find them, and how to keep them motivated throughout the process, which will make recruiting participants for your research study easier than you thought.

Read more

Boost your business with these 13 Christmas online marketing ideas

December 5, 2022

Christmas online marketing ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.

Read more

Interoperability and the Future of Machine Learning

November 30, 2022

Interoperability Machine Learning

Artificial Intelligence and its subset Machine Learning are at the heart of innovation for digitally transformed businesses. However, ML, in particular, needs to be highly interoperable for smart technologies to be truly disruptive and innovative at scale.

If there was no interoperability, AI development would be limited and only accessible to big tech. This is because only tech giants have access to the necessary resources and, more importantly, the most data that makes continuous and meaningful learning possible.

Read more

Text-to-speech: Listening instead of reading

November 28, 2022
Text-to-Speech

Text-to-speech (TTS) – this term is virtually self-explanatory: With a text-to-speech service you can convert written text into spoken words. The programs used are being continually further developed. Although there are still no applications today in which the machine origin of the spoken word is not discernible, the technological progress is unstoppable. And with every improvement of the technology, these systems will be able to create more and more natural sounding voices.

What are the advantages of text-to-speech systems? Most importantly, vision-impaired people can benefit from those systems. In addition, they can also be used by companies as a means of expanding their outreach.

Read more

The Top 6 Types of Machine Learning Algorithms You Should Know

November 24, 2022

Machine learning algorithms

Machine learning algorithms can be applied to a number of tasks, including decision-making and data mining. It’s critical to select the appropriate machine learning software and hardware for the work at hand because there are a variety of options available. To evaluate how well a machine learning algorithm is performing, a variety of model assessments can be used. The proper machine learning algorithm should be selected for the task at hand after being aware of the limits of each one.

Read more

Internet research for companies – more options than you think

November 21, 2022

Internet research

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products (so-called sentiment analysis).

Read more

Data Crowdsourcing – How to Crowdsource Data Successfully

November 17, 2022

Data Crowdsourcing

Crowdsourcing is an increasingly popular method for collecting data. By leveraging the power of the crowd, businesses and organizations can gather large amounts of data quickly and cheaply.

But not all crowdsourcing projects are successful. In order to create a successful crowdsourcing project, you need to carefully consider your goals, target audience, and platform.

This how to crowdsource data guide is designed to help you successfully implement crowdsourcing projects for data collection.

Read more

Competitor Product Research: All You Need to Know About It

November 16, 2022

Competitor Product Research

The e-commerce industry is seeing a rapid boom, especially after the pandemic. People could get their must-have items from the comfort of their homes while keeping themselves safe. As for businesses, it allowed them to explore new avenues and target different markets.

It also provided a fantastic opportunity for your new businesses to enter the lucrative industry. However, finding the right product to stand out in this hyper-competitive market is vital. Creating a product that customers love and buy is not an easy task.

That is where product research comes into play. It allows you to find the right product to get a competitive edge. So, how do you ensure the effectiveness of competitor product research? We’ll discuss ways that will help you with your product research process. But before that, let’s understand what product research is all about.

Read more

Descriptions of Hotels and what is important in writing hotel descriptions

November 14, 2022

descriptions of hotels

A hotel is a commercial establishment that provides lodging, meals, and other services to guests, travelers, and tourists. Hotels can range from small family-run businesses to large international chains. Most hotels list a variety of services, such as room service, laundry, and concierge. Some hotels also offer meeting and conference facilities, fitness centers, and spas.

As a commercial enterprise, hotels are also dependent on advertising and on potential customers becoming aware of their hotel and booking it. Therefore, most hotels are also represented on the Internet. Often with their own website and on hotel search and booking portals as well as on blogs, yellow pages and online industry directories. Here it is important to present the hotel appealingly and to provide it with good descriptions of hotels.

Read more