Find the Best Content Writers for Hire – A Comprehensive Guide

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Ines Maione

Ines Maione brings a wealth of experience from over 25 years as a Marketing Manager Communications in various industries. The best thing about the job is that it is both business management and creative. And it never gets boring, because with the rapid evolution of the media used and the development of marketing tools, you always have to stay up to date.

Content Writers for Hire

What should you look for in a content writer?
Many new entrepreneurs are confused about what they should be looking for when hiring quality writers. They’re not sure what to ask, or how much it will cost them. It can be hard to find an answer if they don’t have any experience with the process themselves!
Writing is your company’s backbone: without quality writing skills and proper management of your written word, it could easily crumble beneath you because customers won’t trust anything that’s not quality, and your company could even fall apart.
Do you have the time? Are you willing to invest in hiring content writers who can grow with your business because they’re interested in what it’s doing and want to help out? If so, continue reading:

Table of Contents

What are content writers and what do they do?

Many people are curious about what content writers do. After all, these professionals play a big role in shaping how businesses communicate with their customers. Content writers can write for different mediums, such as email or Facebook updates. They can also specialize in specific types of writing, such as copywriting or SEO writing.

One thing to remember is that not all content writers are created equal. Some may be more experienced and qualified than others. It’s important to hire a writer who is knowledgeable about the type of content you need them to produce – and one who is capable of delivering quality work on time and within budget.

Inexperienced writers may produce mediocre content which will not engage your audience or help your business grow. A great content writer, on the other hand, will provide you with excellent content that speaks to your target market and helps you achieve your business goals.

When hiring content writers, be realistic about what they can do for you and look for experts in each field.


Let Clickworkers write content for you. clickworker SEO Services provide you with high-quality content in all common languages – written by experienced authors in their native languages.

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What are the different types of Content Writers?

There are different types of content writers. A web writer will focus their efforts on website pages, but a digital writer may cover social media, email campaigns, offsite articles and advertorials too. The term web content writer is not exhaustive. Some writers may call themselves a web content writer but be able to cover the same tasks as a digital content writer.

Technical Writer

A technical content writer is a type of content writer who writes about technical topics. Technical content writers may write about topics such as engineering, technology, business, administration, sociology, psychology, and international affairs. They may be employed by companies to write about their products or services. They may also be hired by individuals to help with assignments, presentations, or other writing needs.

A technical content writer is a type of content writer who writes about technical topics. They may write about topics such as engineering, technology, business, administration, sociology, psychology, and international affairs. Their knowledge in these areas allows them to provide valuable information to their readers.

Technical writers may be employed by companies to write about their products or services. They are often tasked with creating user manuals, how-to guides, and other documentation. Technical writers may also be hired by individuals to help with assignments, presentations, or other writing needs

A technical content writer is a type of content writer who writes about highly specialized or technical topics. They may write about topics such as engineering, technology, business, administration, sociology, psychology, and international affairs. Technical content writers may be employed by companies to write about their products or services. They may also be hired by individuals to help with assignments, presentations, or other writing needs.


A ghostwriter is someone who writes for another person in order to produce a work that appears as if the other person wrote it. A ghostwriter does not share credit with the original author.

Brand journalist

Brand journalists are freelance writers who help businesses produce original content. They typically have a lot of experience in writing for the web, and they understand how to craft stories that will engage readers. Brand journalists can help your business create a content strategy, and they can also produce high-quality content on a regular basis.

Blog writer

There are different types of blog writers: in-house and freelance. In-house writers work for a company, while freelance writers work as independent contractors.

Both types of writers can help with content marketing goals, such as increasing brand awareness or generating leads. However, there are some key distinctions between the two types of writers.

First, in-house writers typically have more knowledge proficiency and SEO basics than freelance writers. This is because they need to be familiar with the company’s products and services, as well as its target audience. They also need to know how to write content that will rank high on search engines.

Second, freelance writers may be more creative than in-house writers. This is because they don’t have the same constraints as in-housewriters – such as meeting specific word counts or using certain keywords – so they can be more innovative with their writing. However, it’s important for both types of writers to produce consistent quality and timely execution if they want to achieve success with blogging


A copywriter is a type of content writer who specializes in creating marketing materials such as sales letters, ads, and email campaigns.

Copywriters write to persuade or sell an idea, product, or service. They must be able to capture the essence of a company or product in a few short sentences, and they must be able to do so in a way that appeals to their target audience.

A high qualified copywriter typically has at least a bachelor’s degree in Languages or Communications. They must also have strong writing skills and knowledge of the latest marketing trends.

Social Media writer

A social media writer is someone who writes content for social media platforms. This may include posts on Facebook, Twitter, Instagram and LinkedIn. They may also be responsible for creating email campaigns and writing advertorials that appear on external websites.

A social media writer, also called digital content writer, will be able to cover more tasks than a web content writer. A web writer will focus their efforts on website pages, but a digital writer may cover social media, email campaigns, offsite articles and advertorials too. Some writers may call themselves a web content writer but be able to cover the same tasks as a digital content writer.

Email writer

Email writers create content for email marketing campaigns. They develop the message, write the copy, and design the layout of the email. Email writers must ensure that their messages are relevant to their audience and that they comply with spam laws.

Marketing goals you can achieve with quality content writing

Quality content is the key to success in any marketing campaign. Whether you’re looking to attract more website visitors, social media followers, or customers, quality content can help you achieve your goals.

Good quality content can help your website rank higher in search results, helping you attract more visitors. Quality content can also help you engage more social media followers, providing them with information they need and want to share. And finally, high-quality written content is essential for successful content marketing campaigns; it provides the information people need to see and share your message.

By creating engaging and well-written content, content writers can help you achieve various marketing goals, such as:

  • increasing your website’s traffic
  • improving your SEO ranking
  • creating written content that engages your audience
  • powering social media campaigns
  • improving brand awareness
  • generating leads and sales

How much does a content writer cost?

The cost of a content writer can vary depending on their experience, skills, and location. In the United States, the average base pay for a content writer is $49,000 per year. However, in Singapore the average annual pay for a content writer is $25,000. In India, it is $4,700. And in China, it is $2,400.

As a baseline, you can always check out various online rates databases and calculators for freelance writing gigs.For example, the content provider clickworker publishes writers’ rates starting at 1.3 Cent/Word for entry-level writers and without proofreading service. This expressed out to 2.2 Cent/Word for intermediate level writers; 7 Cent/Word for experienced level writers.

One important thing to note when hiring a blog writer is that you get what you pay for – so make sure you’re willing to invest in quality writing!

What is quality content writing?

Quality content writing is the process of creating high quality content that people want to read on a website, blog, magazine or any other form of digital media. The focus is on creating content that will engage and inform the reader, while also promoting the site or brand it represents.

There are many different types of quality content, and each has its own strengths and weaknesses:

  • Blog posts are great for long-form content that needs to be researched and well-written.
  • Press releases are good for announcing new products, events, or achievements.
  • Product descriptions should be accurate and concise, highlighting the benefits of your product.
  • Email newsletters are a great way to remind your readers about upcoming events or special offers.

Each type of content has its own purpose, and it’s important to use the right type of content on the right platform.

In order to produce quality content, you need to understand your audience and what they are looking for. You also need to have a good understanding of grammar and syntax, as well as SEO principles.


At clickworker we have a large team of experienced writers who can help you create engaging, informative and search engine friendly content for your site!

Content Writing Services

Different types of content and platforms

There are many different types of content that you can create for your website or blog. The most important thing is to choose topics that your audience will be interested in, and to write about them in a way that is both informative and SEO-friendly.

  • Blog Posts: A well-researched and SEO-friendly blog post is the cornerstone of an effective content marketing campaign. It can help you attract new visitors to your site, rank higher in search engine results pages, and generate leads and sales.
  • Press Releases: A press release is a succinct message that helps you announce new products, events, or achievements about your company. Press releases are often distributed to journalists and news outlets, helping you reach a wider audience with your message.
  • Web Pages: The most valuable pages on your website are often your homepage and other landing pages. These pages should be designed to introduce potential customers to your business and persuade them to stay longer on your site.
  • Product Descriptions: A professionally written description of a product can be the difference between a sale and a lost customer. When shoppers know what they’re buying, they’re more likely to make a purchase – so make sure your product descriptions are clear, accurate, and engaging!
  • Newsletters: An email newsletter is great for reminding your readers about new content, product updates, or service announcements. Newsletters are a valuable way to keep in touch with your customers and encourage them to return to your site.
  • Transcriptions: Direct transcription of your video or audio file can optimize their SEO performance and improve accessibility. Transcriptions can also help you reach a wider audience by making your content available in multiple languages.
  • Social Media Posts: Brief and engaging posts encourage visitors to share your content, help grow your following, or drive traffic to your site. Social media is a powerful tool for marketing your business online, so make sure you’re using it to its fullest potential!

Tips for writing high quality content

Content Writers for Hire

Quality content writing is important for SEO success. High-quality content can help you rank higher in search engine results pages (SERP), and it can also help you attract more readers.

In order to produce quality content, it’s important to keep your readers in mind. Your content should be interesting and engaging for them, and it should also provide value.

A successful content marketing strategy requires a diversity of content types. You need to have a mix of articles, blog posts, images, infographics, and other types of content.


If you’re looking for help creating high-quality content, our writers can assist you. We have experienced writers who know how to produce compelling and engaging material that will help your business succeed online.

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Here are some tips on how to get content created that engages your audience and inspires action:

  1. Google rewards websites that publish high-quality, relevant content frequently and regularly. So make sure you are publishing fresh, original content on a regular basis.
  2. Poor quality or irrelevant content can hurt your website’s ranking in Google search results pages (SERPs). So make sure all of your content is well written and provides value for your readers.
  3. The key to any social media marketing strategy is consistently creating content that people want to share! So make sure you are producing a variety of different types of content – from blog posts and articles, to infographics and videos.
  4. Amazing content is essential for successful content marketing campaigns. Make sure you invest the time and/or money necessary to create truly great material that will capture the attention of your audience.

Why quality content writing will enrich your business

Quality content writing can help businesses by providing well researched, planned, up to date, seo optimized, catchy and grammatically accurate content.

A professional content writer can help you to provide quality content according to your business requirements.

Quality content can help you to:

  • attract and engage your audience.
  • rank higher in search engine results pages (SERPs).
  • build trust and credibility with your audience.
  • generate leads and sales.
  • improve your brand awareness and reputation

What kind of companies hire outside professional writing services

There are many companies that hire professional writing services to help with their content needs. This can include creating website content, blog posts, marketing materials, and even white papers or e-books. Often times, these companies find that it’s more cost effective to outsource this work than to try and do it in-house. Professional writers are able to produce high-quality, engaging content that is also SEO-friendly. They can also ensure on-time submission so that your company never falls behind on its publishing schedule.

Hiring Freelance Writers

There are all sorts of companies who outsource their writing needs to professional services. In fact, many different types of businesses require quality content for a variety of reasons. Here are some examples:

  • Companies that want well researched, engaging, unique, and plagiarism-free content with excellent grammar and punctuation.
  • Companies who have clear objectives for their blogs or other writing projects. For example, they may need blog posts that are optimized for SEO or white papers that help establish them as experts in their field.
  • Startups who want to focus on their core business and leave the marketing and PR tasks to professionals.
  • Businesses who need to create more engaging social media content but don’t have the time or resources to do it themselves.

Why should you hire freelance writers?

There are many reasons why you might want to hire a freelance writer. Perhaps you don’t have the time to write content yourself, or maybe you need someone with specific skills, such as SEO experience. Freelance writers can also be a great resource for finding new ideas and keeping your website or blog up-to-date.

clickworker is a great place to start when looking for a freelance writer. With over 150,000 writers in its database, you can be sure to reach a lot of writers who will create content for you according to your specifications and in all common languages.


At clickworker, you also have the option to combine your favorite writers into a team and only show your jobs in the future to this team. If you set up your order self-service with clickworker, you also save set-up fees and can post your orders on the clickworker self-service marketplace for free. The costs for text creation will only be deducted from your clickworker account once you have received and accepted the texts.

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Benefits of hiring freelance writers

When you hire a freelance writer, you get all the benefits of having an employee without the commitment. Freelancers are often more willing to take on short-term projects or work for less hours than full-time employees. This gives your business the flexibility it needs to scale up or down depending on project demand.

Another benefit of hiring freelance writers is that you don’t have to offer any employee benefits. This can save your company money, as freelancers typically charge less than in-house employees.

Onboarding new writers is also much faster when you work with freelancers. There are many marketplaces and job boards where you can find talented writers who are ready to start working on your project immediately.

Finally, using freelance writers allows businesses to get high quality content at a fraction of the cost of hiring an in-house writer. So, if you’re looking for quality content but don’t want to break the bank, hiring a freelance writer is definitely the way to go!

How to find the best Content Writers for your company

When it comes to finding the best content writers for your company, there are a few things you need to keep in mind. The first step is to fix your budget, content needs, requirements and expectations. This will help you to select and find the most suitable writers or text providers for your project.

When you have found a writer or text provider, it makes sense to request a text sample or to start a first small text order. This is one of the best ways to determine if a writer knows what they are doing is to ask them to provide writing samples of their past work. Even if they usually ghostwrite content, they should be able to provide links to published work online. You can even ask them to do a trial writing exercise (it’s best to pay) before making a final decision about whether or not they are the best writer for hire.

Essential skills to consider when hiring freelance writers

Good Grammar and Vocabulary

When you are looking to hire a freelance writer, it is important to consider their grammar and vocabulary skills. After all, these are the basic skills that a good writer should have.

One way to assess these skills is to look at the writer’s previous work. If you are not satisfied with a piece of writing, you can ask for a revision. This shows that the writer is willing to make changes until the client is happy.

Research Skills

All writers research a given topic before they write a single word. This is essential in order to produce quality content. A writer with experience in your industry will not need as much help from you in terms of research, but may still need help developing case studies, ebooks, white papers, or interviews. However, even experienced writers need to do research to back up their claims – if the writer doesn’t have any evidence to support their assertions, it’s not a good sign.

Creativity and Originality

One of the most important skills you should look for when hiring a freelance writer is creativity and originality. A great way to assess this is to ask the writer to provide a few examples of their work.

You should also make sure that the writer has the writing skills to create high-quality content. The Urban Writers Platform is a great place to find experienced writers who possess the essential skills you’re looking for.

Good Time Management

When hiring freelance writers, it is important to consider their time management skills. A good writer can manage their time well and meet deadlines consistently. Furthermore, they should be able to adapt to the company’s style and tone. Lastly, it is important for them to be able to work without being supervised. This way, you can be assured that the work will get done on time and with high quality.

Editing skills

When hiring freelance writers, it is important to consider their editing skills. Content editing involves reviewing and revising content to ensure accuracy, consistency, and clarity. Content creation refers to the process of developing original or unique content. Content writing is the practice of writing clear and concise copy for both web and print media. In order to produce high-quality content, freelancers should be skilled in Adobe InDesign and Microsoft Word formatting. Additionally, transcription services can be beneficial for businesses that need audio or video clips turned into written text. Lastly, having a publisher account allows freelancers to share their work with a wider audience.

Adaptability to different writing styles

When it comes to freelance writing, it’s essential that the writer is able to adapt their writing style to fit the specific needs of their client. This could mean tailoring the tone, structure and content of the piece to ensure that it resonates with the target audience. Additionally, a freelance writer should have in-depth knowledge about almost every topic, in order to create compelling content that educates and inspires their audience. Lastly, a freelance writer should be able to set clear objectives for each project, in order to produce quality work that meets the specific needs of their client.

Understanding of social media

Social media understanding is an essential skill for freelance writers. The United States of America has the largest number of social media users in the world. The average American adult spends nearly two hours on social media every day. Social media platforms are used by businesses of all sizes to reach and engage with their audiences. In order to be successful, freelance writers must understand how social media works and how it can be used to help them connect with potential clients.

Tips for hiring freelance writers

Ask the right questions

When hiring content writers, you should ask them some questions to help you work out if they know what they are talking about and if they will be a good fit for you to work with.

Some key things to ask include:

  • Ask them to tell you their approach to SEO optimization.
  • Find out their research process for writing blog posts or a press release.
  • Ask about their revision policy (i.e., will they make revisions without extra payment).
  • Determine how much time they require to turn around each writing assignment.
  • Find out if they know how to format content with HTML headings.

Know your budget

Before hiring a freelance writer, it is important to know how much you want to spend.

Budgets can vary significantly based on the results you want from your writer.

For example, if you are looking for high-quality content, you will need to pay more than if you are only looking for articles that meet basic standards.

Remember that the price of quality content varies depending on the word count and level of research required.

Many companies make the mistake of setting a budget without considering what they can get from a writer at a given price range.

It’s important to have a clear idea of what results you’re looking for before hiring anyone.

Ask for content writing samples

When hiring content writers, you should ask them for writing samples. This will help you determine if they have the skills needed to write the type of content you are looking for.

If they usually ghostwrite content, they should be able to provide links to published work online.

Hire more than one writer

When it comes to content writing, hiring more than one writer can be a great way to ensure that you’re always delivering fresh and high-quality content. However, there are a few things to keep in mind when making this decision:

  • First, make sure that the writers you hire have different strengths. This will help ensure that your content is well-rounded and covers all the bases.
  • Second, make sure that you have a process in place for coordinating between writers. This will help avoid any overlap or confusion as they work on their respective pieces.
  • Finally, be sure to give each writer enough individual attention. This will help them feel appreciated and motivated – two essential ingredients for quality writing!

Look for a native speaker

If you need your content to be free of errors, it’s important to look for a freelance writer who is a native speaker of the language you need. This way, you can be sure that they will have a good understanding of the nuances of the language and will produce high-quality work.

How do you find out if someone is skilled enough to be hired as your content writer?

When looking for a content writer, you’ll want to find someone who can generate leads and create great online engagement. But how do you know if they’re skilled enough?

  • First, look for writers who can create high-quality content. This means the writer has excellent grammar skills and knows how to write in an engaging tone.
  • Second, make sure the writer is familiar with your brand and target audience. They should be able to produce relevant content that speaks to your customers.
  • Finally, see if the writer has a proven track record of generating leads through their writing. If they’ve been successful in getting people to act on the content they’ve created, then they’re likely good at what they do.

Where can I find an external content writer to hire / Where can I hire a content writer for my website

Finding the right content writer can be a daunting task. After all, you want someone who understands your business and can produce high-quality, engaging content that will help you attract and retain customers.

Luckily, there are plenty of places to find freelance writers online. Check out websites of copywriting agencies, marketing agencies, independent content writing providers, SEO agencies or look for the most efficient solution like crowdsourcing with providers like clickworker.

The importance of a briefing for the external content writer to hire

When you’re looking to hire a content writer, it’s important to establish a clear understanding of the project brief. This document should include all of the specific details about the project, including the target audience, the tone of the piece, the word count, and the deadline.

It’s also important to specify the payment terms in the brief, as well as any other expectations you may have for the writer. This will help to avoid any conflicts down the road during production.

In addition, it’s helpful to provide a story for the project so that the writer can get a better understanding of the tone and style you’re looking for. This will give them a head start on their research and help them to produce quality content from the get-go.

Finally, it’s important to set a realistic KPI for the project and make sure that the writer is aware of what’s expected from them. This will help to ensure that both you and the writer are on the same page and that the project is completed on time and to your satisfaction.

FAQs on Content Writers for Hire

How much does it cost to hire an article writer?

The cost of hiring an article writer can vary depending on the scope of the project and the experience of the writer. Generally, you can expect to pay anywhere from $0.01 to $0.15 per word, with rates typically falling on the lower end for shorter articles and on the higher end for longer articles or more complex projects.

How to hire a content writer at clickworker

You can create a text job on clickworker in just a few steps and share it with all qualified writers on the platform. If you already have one or more favorite authors on clickworker, you can also have your text jobs released specifically for these authors.

What can I do if I am not satisfied with a freelance writer's text?

If you're not satisfied with the text of a freelanced content writer, you should try to work with the writer to improve the content. If that's not possible, then you may need to find a new writer.