Decoding Regional Sound Preferences for Electric Vehicles: A Case Study on Bosch’s Data-Driven Approach

In their continued effort to enhance the user experience in electric vehicles, Bosch and Klangerfinder embarked on an ambitious market research initiative aimed at understanding regional sound preferences for electric vehicles. This case study explores the use of data-driven methodologies to gather insights that are critical for tailoring vehicle sounds to meet diverse consumer expectations across different geographies.