A Guide to create Content for Social Media: How to Create Content That Converts

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Ines Maione

Ines Maione brings a wealth of experience from over 25 years as a Marketing Manager Communications in various industries. The best thing about the job is that it is both business management and creative. And it never gets boring, because with the rapid evolution of the media used and the development of marketing tools, you always have to stay up to date.

Creating content for Social Media

If you’re a social media manager, content creator or digital marketer, there is no denying the importance of creating engaging and compelling content for your audiences. However many marketers are failing because they don’t know how to effectively create high-value posts that convert into customers. In this blog post I will be discussing why it’s important in order to gain an edge over other marketers when it comes to marketing their business on Social Media platforms.

Table of Contents

What is social media content and why is it important?

Social media content is any content that is shared on social media platforms such as Facebook, Twitter, and Instagram. It can be in the form of text, images, videos, or infographics. Social media content is important because it can help businesses connect with their target audience and convert leads into customers. Additionally, social media content helps businesses build relationships with their customers by providing valuable and relevant information.

Content types of social media posts

There are a variety of different types of social media posts that can be extremely important for your business. Some key content types include

  • blog posts,
  • product descriptions,
  • case studies,
  • images and
  • videos.

By creating the right type of social media post, you can help your business reach a wider audience and increase engagement rates. Each type of content has its own unique benefits and potential SEO benefits. By understanding which type of content is most important to your business, you can create high-quality material that will achieve success on social media platforms.


Images are a great way to get engagement from your audience. They can be posts where an image is scrambled up or zoomed in, so your audience has to guess what it is. Pictures and images are some of the easiest content to create. It’s as simple as grabbing your smartphone or camera and snapping a picture. Images work well on every platform, but Instagram and Pinterest are by far the best networks for pictures. Facebook, Twitter, LinkedIn, and Snapchat are alternative options for attaching images to posts.

Video and Streaming

Video content is good for events that cannot be attended in person. For example, if you are a business that is hosting an event, you can livestream the event on social media so people who are interested can watch it. Streaming content is also good for people who want to watch live events without having to wait 24 hours. Facebook Live is the most popular live streaming social media network. Smaller platforms like Periscope are also viable, but it may be harder to draw as large of an audience.


Text content is the most common type of social media content. This includes anything from short posts to long-form articles. The key to creating effective text content is to focus on your copy. This means making sure your headlines are attention-grabbing, your body copy is clear and concise, and your call-to-actions (CTAs) are strong.

In addition to great copy, you also need to use images effectively. Images can help break up large blocks of text and make your content more visually appealing. However, you still need to make sure your image copy is strong. This means using alt text to describe your images and using images that are relevant to your text content.

Finally, don’t forget about ad copy. Ad copy is the text that appears in your ads. It’s important to create ad copy that is relevant to your target audience and that includes a strong CTA.


Audio posts are perfect for sharing clips from podcast episodes, snippets from interviews, or repurposed audio from video content. You can create audio posts with video tools or use audio-specific programs such as Audiogram. Audiograms can work even if you’re not a podcaster!


In addition to content planning, calendar management, and results review, content must of course be created. This can become very overwhelming. Clickworker offers you numerous solutions from blog post to profile creation.

Online Marketing – Solutions & Services

Content for social media – a huge potential

Social media platforms are perfect for sharing quick and easy updates with your followers, and content that is well-written and interesting will draw in more visitors. People are always looking for new information, so providing quality content that’s relevant to their interests is the key to success on social media. By writing engaging posts that include images, videos, or quotes, you can create valuable content that people will want to share. And since social media users are constantly searching for new information, making sure your posts rank high in search engines is essential if you want them to be seen by as many people as possible.

The Range of Social Media

Social media platforms offer a huge potential for content creation and distribution. There are so many different social media channels, it can be hard to know where to start!

There are countless social media platforms available, each with its own strengths and weaknesses. It can be difficult to decide which platform(s) to use for content marketing purposes. However, social media offers a huge potential for reaching an audience of millions of people.

Some popular social media platforms include Facebook, Twitter, Instagram, and LinkedIn. Each platform has its own set of features and restrictions that should be considered before starting a content marketing campaign. For example, LinkedIn is better suited for publishing long-form articles than short posts on Twitter or Instagram.

Once you’ve selected a platform(s), the next step is to create content that will appeal to your target audience on that platform. This means tailoring your content specifically for that platform – making sure it’s visually appealing and easy to read on mobile devices or desktop computers.

Once you’ve created quality content on one or more social media platforms, it’s important to promote it across all of your channels (social media, email lists, website links). This will help you reach as many people as possible.

The Best Platforms to create Content for

There are a variety of different platforms to create content for, and each has its own advantages and disadvantages. Each platform has its own set of strengths and weaknesses that should be considered when creating content. Before choosing a platform to create content on, it is important to determine which type of content will be the most effective. Once you have determined this information, it is time to choose a platform that will support your goals.


LinkedIn is a great platform for networking and building your personal brand in parallel with your business brand.

  • Attract top talent and post industry news and insights.
  • Share company milestones and culture.
  • Ask and answer questions.
  • Write entire pulse articles to show your expertise

Last but not least, LinkedIn is a great platform for social media marketing.


Twitter is a great platform for sharing short updates, engaging with followers and sharing links to blog posts.

To get the most out of Twitter, follow influencers to keep up with news and trends. You can also make yourself available for customer service and FAQs by monitoring tweets directed at your company.


Facebook is a great social media platform to use for business purposes. With over 2 billion monthly active users, it’s one of the biggest social media platforms globally. Facebook is a great platform to build relationships with current customers and announce hours changes, events, and milestones. However, Facebook has limited organic reach, so if you’re looking to generate leads or find new audiences, Facebook advertising is your best bet.


Instagram is a popular platform for sharing photos and videos. The app is almost entirely mobile. Instagram is popular for its diverse content formats. The bad news is that Instagram has a higher cost for ads than Facebook, but the good news is that organic reach is also higher.

What does high quality content need?

Quality content for social media is high-quality, interesting, and useful information.

It is important because it helps people connect with you and your business. Quality content is also interesting and useful, which means that it will be shared by your followers. It should provide helpful tips or advice, promote your brand or product, or highlight features of your company or products. You need to make sure that the information you share on social media is relevant to your target audience and helpful in some way. If not, people may not bother reading it or sharing it online. Quality content takes time to create – but if you put effort into creating good quality posts consistently, it will pay off in terms of increased engagement and better SEO results over time.

Social Media Content Strategy
Before content creation you need a good strategy

Social Media Content Strategy

A social media content strategy is a plan that helps you figure out what kind of content you’ll share on social media. It includes:

  • Topics you’ll write about
  • Tone of your posts
  • Format of your content
  • Frequency of your posts
  • Platforms you’ll use

To measure the effectiveness of your plan, you’ll need to set specific goals. Social media metrics should be in line with your business objectives. There are a few examples:

  • Grow brand awareness
  • Grow audience size
  • Boost community engagement
  • Drive traffic to the website

Creating quality content is important for social media success. Your content should be well-written, accurate, and relevant to your audience. It should also be visually appealing and engaging.

Do a Social Media Content Audit

A social media content audit is a process of assessing your current social media content and making changes to improve its effectiveness.

It helps you identify the best ways to create, publish, and promote your content on social networks. It can also help you optimize your blog for SEO purposes.

You can use a social media content audit to determine which topics are most popular on your network, what words people are using most often when discussing those topics, and which keywords are associated with those topics.

The goal of a social media content audit is to increase the reach, engagement, and conversion rates for your online presence.

You can use a Social Media Content Audit Tool, Google Adwords or Facebook Ads Manager in order to perform an assessment of your website’s current Social Media Content Strategy .

Social Media Content Calendar

A social media content calendar will help you take a big-picture approach to social media content planning. When planning content, don’t be afraid to repurpose content and schedule it across different social media platforms to get the most out of it. Keep in mind that there are best practices when it comes to the best times to post on each platform.

Your strategy will involve the collective knowledge of a lot of different people within your organization. A content calendar makes it easier to collaborate on social media posts with different people across your company.

Social Media Management Platform

Sprout Social is a social media management platform that helps you understand and reach your audience, engage your community and measure performance. Social media management platforms like HootSuite and Sprout Social use proprietary technology to help more experienced social media marketers streamline their processes and get advanced analytics.

Digital marketing agencies can help you to incorporate social media marketing into your broader strategy that includes email, website, SEO, and more. Some offer a mix of the above.

An integrated scheduling feature helps to plan ahead. Those tools often come with an overview of results as well.

Target Audience Research

Identifying who your target audience is and understanding their needs. This information can help you create content that is relevant and useful to them.

When you’re creating content for social media, it’s important to understand your target audience. This includes identifying who they are, what they care about, and what problems or challenges they face. Once you know this information, you can start creating content that addresses those issues specifically. It’ll be more likely to attract followers and generate ROI for your business.

There are a variety of ways to conduct target audience research, but all of them involve some form of analysis. Some common methods include surveys, interviews, focus groups, web analytics data collection, and user feedback forums. whichever method you choose should be tailored to the specific needs of your business case study

Content marketing strategy

A content marketing strategy is a plan that you use to promote and distribute your content across the web. This approach helps you create and distribute quality, relevant, and interesting content that will attract visitors. You can use different tactics to promote your content, including paid advertising, social media campaigns, email marketing, and more.

You need to have a clear idea of what you want your audience to do with the information you provide. If you’re promoting blog posts or articles for example, it’s important that you understand how people typically interact with online content- by reading it, sharing it on social media or bookmarking it for later reference. Once you know how people are likely going to use your information (and what they’re likely interested in), it’s time to start creating!

It is important to keep in mind that the content you create should be relevant to your audience. Make sure that the content you create is consistent with the tone of voice and personality of your brand.

Creating great content takes time – but with a well thought out strategy and consistent effort over time ,you’ll be able to see results quickly. Check out our blog post: Create an Effective Social Media Marketing Strategy

What are some common mistakes to avoid when creating content?

When creating social media content, it is important to avoid common mistakes such as:

  • Not choosing the right platforms: It is important to choose the right social media platforms for your business. For example, if you are a B2B company, LinkedIn would be a better choice than Instagram.
  • Not setting goals and objectives: Without goals and objectives, it is difficult to measure the success of your social media content. Make sure to set realistic goals that can be measured.
  • Not reporting and adjusting regularly: Be sure to track the performance of your social media content and make adjustments as needed.
  • Not using analytics to measure success: Use analytics tools to measure the engagement and reach of your social media content.

How to create quality content for social media?

Quality content is always high-quality content. This means that it is well-researched, well-written, and provides value to the reader.

  • Use Smart Structuring
  • Format your content intelligently by using numbered lists, bullet points and headers to easily highlight key information points.
  • Add Value to Users’ Lives
  • A primary goal of quality content is to solve users’ problems and show how to overcome them; this will not only build brand loyalty, but keep your audience coming back for more.
  • Trigger Emotions
  • Storytelling

Followers are more likely to engage with content that resonates with them on an emotional level. You can trigger emotions by writing about topics that are important to your audience, such as nostalgia or current affairs.

Social Media Content Post Ideas
Gather ideas for your content plan

The Top social media content post ideas

When it comes to content marketing, there is no one-size-fits all. The same goes for social media. It’s a very big space with lots of opportunities and different ways to go about your marketing. But there is one thing that all marketers should agree on: content ideas for social media are crucial to success in the medium. Content can help you build up a following and create a buzz around your brand.

What makes content ideas so important? Well, if you have no idea what to post on social media, then how are you supposed to get people interested? You need to post something that will catch their eye, make them want to engage with you and keep coming back.

Customer Spotlight Feature

A customer spotlight feature is a section of your website, social media profile or even a posting where you highlight a specific customer or group of customers. You can use it to show off the successes and challenges that your customers have faced, and to learn from them.

This method can help you showcase the successes and challenges that your customers have faced. It can also help you learn from them so that you can improve your products or services. By highlighting particular customers, you’ll be able to connect with them on an individual level. This will make it easier for them to communicate with you, and it will also give you an opportunity to learn about their needs.

Social Media Takeover – Influencer Marketing

A social media takeover is an event where a brand or company invites an influencer to promote their product and on the company social media profile. This type of promotion can be done through live events, on-camera interviews, or behind-the-scenes content. An influencer is someone who has a large online following and can be used to help promote your product.

The goal of the campaign is to get more people on your side and promote your brand or product. You need to contact the influencer and negotiate a contract that outlines what will be done, when it will be done, and how much money it will cost.

The process of using an influencer starts with finding someone who is popular on social media and has an audience that you want to reach. Once you’ve found them, contact them through their website or social media account to discuss sponsoring your campaign. If they’re interested in helping you out, they’ll set up a meeting with you where they’ll outline what needs to be done for the sponsorship agreement.

After agreeing upon all of the details, payments can begin being made for specific tasks that need to be completed during the takeover campaign.

Social Media Contests

A social media contest is a competition where people can enter by posting content on social media.

This is a great way to get your community involved in your brand. They’re also an excellent way to boost engagement and generate leads. By hosting a social media contest, you can encourage your followers to share your content and enter the competition. And because contests are typically short-lived, they’re an ideal platform for driving traffic and increasing conversion rates.

There are two main types of social media contests: sweepstakes and challenges.

  • Sweepstakes give participants a chance to win prizes by doing things like sharing your content or voting for certain entries.
  • Challenge competitions require participants to complete specific tasks, such as submitting a video or answering questions about your product or service.

When choosing which type of contest to host, consider the following factors: audience size, prize availability, time commitment required from contestants, cost., etc..


A giveaway is a promotion where participants are given something in exchange for their participation. This could be anything from free products to entry into a drawing. It’s usually used as an incentive to get people to share and interact with your content or brand on social media.

When you run a giveaway, you’re essentially giving away something valuable in order to increase engagement and reach your target audience. By offering something of value (whether it’s prizes or exclusive access), you’re encouraging your followers to share your content and talk about it online – which will ultimately help promote it more widely. Plus, giveaways always generate some serious buzz – making them one of the most effective ways to drive traffic back towards your site!

Sharing company news on social media

Company news on social media can help promote your business and attract new customers. It can also help you build relationships with potential customers. When sharing company news, be sure to include a link to your website or blog so people can learn more about what you’re doing. You can also post updates on specific topics or events that may affect your industry.

You should share company news at the right time—before something important happens, during major milestones, or after a successful event. Be sure to use the right social media platforms for promoting company news—Facebook, Twitter, LinkedIn, Twitter and Instagram. It’s important to consider how people will find out about your latest update. You may want to send out an email blast or post it on your website first thing in the morning.

Generate Engagement through follower and audience questions

Engagement is a term used to describe how interested someone is in your content or message. Engagement can be created by asking your followers and audience questions. This engagement helps you create a connection with them, which makes them more likely to share your content and engage with it on social media.

When people engage with your content, it increases the chances that they will share it on social media and make other connections related to the topic. By asking questions that draw people in, you can create an engaging experience for them and encourage them to keep reading. It also gives you insights into their thoughts and feelings about the topic at hand, which can help you improve future content decisions.

By engaging with your followers on social media, you’ll build trust and credibility – two valuable assets for any business online.

Recycle and Repost old Content

The number of active followers is constantly changing, so it would be a shame to let interesting posts disappear into the depths of the social media platform. Of course, the posts should be polished and up-to-date. You can even refer to the original post as a kind of recap.

Use awareness days to your advantage

Awareness days are a great opportunity to generate awareness for your business or product. They can be used to increase traffic and conversions, and create a sense of urgency around your offer. You can use awareness days to promote new content, events, or products. See it as an opportunity to test different marketing strategies in order for you find the most successful one.

Pick suitable days and combine them with topics, products and solutions of your company. Be creative.

Content for Social Media – Not just about selling!

At a time when the social media presence of companies is becoming more and more important, posts (content) can not only help to sell products and services. Quality content for social media can and should, in the best case, bring the company closer to its audience and enable a positive external presentation. It can also help to make the company attractive to potential employees and thus help to overcome problems such as a shortage of skilled workers.

Many businesses make the mistake of thinking that social media marketing is all about selling. It’s a powerful way to connect with customers and build relationships. Through social media, businesses can learn more about their customers, what they like and don’t like, and build trust. When done correctly, social media can be a powerful tool for any business. The key to success is consistency. The best way to be consistent is to create a schedule for yourself and stick to it.

FAQs on Content for Social Media

What is the most effective content for social media?

The most effective content for social media depends on the platform you are using and your audience. However, some general tips for creating effective social media content include:

  • Use images and video
  • Keep it short and sweet
  • Use hashtags
  • Create a call to action

How to create content for social media best?

Some tips for creating content for social media are to focus on quality over quantity, make sure the content is relevant and engaging, use visuals whenever possible, mix up the types of content, and take advantage of user-generated content.

How does high quality content for social media boost your business?

High quality content is important for social media because it helps to boost your business in several ways. First, high quality content is more likely to be shared, which can help increase your reach and visibility. Second, high quality content is more likely to be liked and commented on, which can help increase engagement rates. Finally, high quality content can help improve your SEO by signaling to search