A Complete Guide to Crowd Marketing Services
2 Comments
Digital marketing is changing the game for businesses across various industries. Businesses now have access to a wide range of strategies and tactics that they can use to generate leads and drive user engagement. However, crowd marketing services are the first choice for many people.
While it is a new concept, many businesses that have successfully used it saw excellent, great returns in short. Nevertheless, only a few businesses have a comprehensive idea of the concept behind crowd marketing.
So, what is crowd marketing? How does it work? And what are the benefits that you can get from crowd marketing services? We’ll discuss all those things in this article to help you understand crowd marketing and how to take advantage of it.
Read moreA Snapshot of AI, Machine Learning, and Deep Learning
Real-world examples, prominent use cases, and AI’s (artificial intelligence) potential
The industrialized world is full of machines that outdo humans in strength and speed. Cranes lift steel beams to towering heights, car engines send passengers flying down the road at impossible speeds, and tree shredders pulverize entire pine trunks in a snap. Such inventions replicate and vastly outperform humans at tasks requiring physical exertion. They possess “artificial brawn”.
What then is artificial intelligence?
At a first pass, we can think of AI as a machine (i.e., a computer) replicating human cognitive tasks. A calculator, for example, embodies basic AI to do a job for which humans must use their brains: math. While definitions of “artificial intelligence” abound, Peter Norvig and Stuart Russell, forefathers of the discipline, explain it well when talking about “rational agents”. A rational agent, they say, “acts so as to achieve the best outcome or, when there is uncertainty, the best expected outcome”. Most explorations into AI fit the “rational agent” description in some way. An exemplary case of AI application in developing rational agents is in the realm of face recognition software, where training data plays a critical role. For insight on how training data influences the effectiveness of such technology, you might find this case study on training data for face recognition software highly informative.
Read moreCreate your own group of participants from our crowd
On our marketplace, you can create any number of Clickworker groups through the menu item Participant Groups “Internal”. These groups can then be selected (invited) or excluded (blocked) as participants during the order process.
Usage of Participant Groups
Creating a Group of Authors
A group of writers can be effectively formed from authors/Clickworkers whose previous work you found particularly impressive. This allows you to direct subsequent orders specifically to Clickworkers from your author group. This way, you can better control the results and optimize them according to your expectations.
Similarly, it can be helpful to specifically exclude certain author groups. For example, you can block authors whose style or thematic focus doesn’t match your requirements. This ensures that your orders are only processed by suitable Clickworkers.
