Descriptions of Hotels and what is important in writing hotel descriptions
November 14, 2022
A hotel is a commercial establishment that provides lodging, meals, and other services to guests, travelers, and tourists. Hotels can range from small family-run businesses to large international chains. Most hotels list a variety of services, such as room service, laundry, and concierge. Some hotels also offer meeting and conference facilities, fitness centers, and spas.
As a commercial enterprise, hotels are also dependent on advertising and on potential customers becoming aware of their hotel and booking it. Therefore, most hotels are also represented on the Internet. Often with their own website and on hotel search and booking portals as well as on blogs, yellow pages and online industry directories. Here it is important to present the hotel appealingly and to provide it with good descriptions of hotels.
Online Presence of Hotels and the Importance of Descriptions of Hotels thereby
To have a successful hotel business in the modern age, it is essential to have a strong online presence. Guests expect to be able to find information describing a hotel online, and they will often make their decision about where to stay based on what they find.
There are a number of ways to establish an online presence, but one of the most important ones is to have a well-designed website. A hotel’s website should be easy to use and informative, giving potential guests a good idea of what the hotel has to offer. It is also important to ensure that the website is optimized for search engines. This will help potential guests find the hotel when they are looking for accommodations in the area.
In addition to having a website, a hotel should be listed on popular travel websites and booking platforms, as well as have a strong social media online presence. This is easily accomplished by using formal language when writing and describing a hotel in textual blog content, allowing a hotel to become more appealing. These strategies ensure that a hotel’s brand awareness grows and that it has the resources and opportunities to connect with past and future potential guests.
Tip for your Descriptions of Hotels:
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Writing hotel descriptions can be both challenging and rewarding. Hotel descriptions are meant to give potential guests an idea of what the hotel is like and what they can expect when they stay there. It’s essential to paint a picture that accurately reflects a hotel, and keep it up to date, while also highlighting what makes it unique and special.
A few factors to keep in mind when describing a hotel are to pay attention to how you showcase the location, amenities, rooms, service, and overall experience. To can create better content identify and explain each feature like this:
Location – Describe the location by identifying if the hotel is centrally located or if it’s near any attractions or landmarks. You can include interesting facts and figures about this but don’t bombard readers with too much information.
Amenities – Highlight the kind of amenities the hotel offers. If there is a pool, spa, gym, restaurant, or bar you are going to want to mention that. As well as free breakfast.
Rooms – Inform consumers of the types of rooms you have and point out if they are accessible, spacious, modern, or well-appointed. Include as many details as possible such as “hot burner plates available upon request, detailed size information on the height of beds and furniture in all rooms, and floor levels to find those specific rooms”. This helps non-disabled individuals and individuals with disabilities who seek that information.
Rates – Be sure to include information about special rates and discounts that may be available, especially around holidays and other special event days.
Service – Go into detail on the kind of service guests can expect. For example, you can state that your staff is friendly and efficient or offer airport shuttle or concierge service. Highlighting services is also a great opportunity to share a little bit about the history of the hotel. And make sure to mention any unique selling points or awards the hotel may have received for its service.
Overall experience – Display the hotel’s overall feeling or atmosphere it wants to represent to consumers. For families, hotels can say that their hotel is warm and inviting. For business travelers, hotels can say their hotel is luxurious and sophisticated.
Photos and Video gives hotel websites a boost
Most hotels rely on one page and contact form to provide most of the information to potential guests. The problem is that those two are not enough to get a complete picture of what the hotel can offer. This is why photos and videos are so important.
Showcasing photos and videos on a hotel website or social platform can help educate potential customers so they can make an informed decision before choosing the hotel.
Hotels Online Blogs
Hotel descriptions are becoming a more prominent part of search engine marketing technology, however, they are more difficult to write than they might sound. To make a description of hotels writing bulletproof, unskippable, and exciting is by having a blog feature. Because hotels are not just places to stay they are also a place where people go for a vacation. This means that when describing a hotel the information should include details about what activities you can do in them and not just about the room.
The best content to write within a blog feature is blog posts, social media posts, guest blog posts, and video posts.
Blog posts – A discussion where a writer talks about popular topics and posts on a regular basis so that readers are always engaged.
Social media posts – Short visual or written text postings that talk about popular topics and post regularly so that your followers are always engaged.
Videos – Live or prerecorded content that shows what the hotel is like or highlights its features. There are many ways videos can be compelled. It can be short ones like Reels or TiKToks or longer content which is used more on Facebook and Instagram. Social media videos can be linked or posted in a blog post very easily.
Guest blog posts – Written content of the hotel experience or opinion from a visitor’s point of view. An example of this could be a post titled “My Weekend Getaway At The Hilton Hotel” and be written by a popular travel blogger.
Ten tips for writing great descriptions of hotels
Be Accurate When Describing your Hotel – Be as accurate as possible so that potential guests can make informed choices about where they might want to stay. Detailed information such as prices, amenities and location will help folks plan their trip perfectly!
Capture the Mood & Atmosphere of Your Resort – If you want your guests to feel relaxed and at home upon arrival, it’s important that you capture the mood of your resort in your descriptions. From vibrant colours and lush gardens, to cozy fireside rooms – give readers an idea of what they can expect while staying with you!
Let Your Photos Do the Talking – Pictures are powerful tools when it comes to marketing; use them wisely when describing your hotel. Shoot images that show off the beauty of your resort while also mentioning key features, like the pool or spa. Keep things concise and to the point, so readers can easily understand what they’re looking at.
Emphasise What You Offer Rather than What You Don’t – Many resorts focus too much on what they don’t have – which is often nothing! Instead, let photos and descriptions convey all of the wonderful amenities your property has to offer. This will make guests feel appreciated and appreciated for choosing you as their chosen destination!
Let Potential Guests Know About Special Deals & Discounts – Many hotels offer special deals throughout the year – be sure to mention them in your descriptions so potential guests know about them before booking! Plus, this will encourage them to stay a bit longer and explore more of your resort!
Be Transparent When It Comes to Fees & Prices – Transparency is key when it comes to pricing; letting potential guests know exactly how much money they might be spending on their stay will definitely encourage them to book sooner rather than later!
Use Specific Terms When Writing Descriptions – Make sure you use specific terms that appeal specifically to your target market (e.g., “luxurious”, “romantic”). This will help you target your readers more accurately and create descriptions that resonate with them on a personal level.
Use Images to Illustrate your Point Rather than Just Listing Facts & Features – Photos are the perfect way to illustrate points – use them to show potential guests what your hotel has to offer, rather than just telling them! Captivating images that evoke a feeling will help readers feel as if they’re right at the resort.
Keep It Concise – Descriptions should be concise but still provide all the key information a reader needs in order to make an informed decision about booking a room. Resist the urge to go into too much detail – it could confuse and distract guests instead of helping them decide whether or not they want to stay with you!
Shoot for Excellence – In everything you do, aim for excellence – this includes writing great hotel descriptions! By following these tips, you can create descriptions that capture guests’ attention and encourage them to book a room with you!
How To Avoid Writing Confusing Words When Describing A Hotel
Hotels often fall into the trap of writing confusing words and phrases when describing their property because the hotel industry consists of many travelers from different parts of the world which means encountering those that speak many languages. Understanding the written description of a hotel can be complicated for non-native English speakers because many words sound similar in English, but have different meanings.
For example, there is a “lobby” which is a room with a desk where guests check in, and “lobe” which means lobe of the brain or lobe of an organ. A non-native English reader can read “lobe as lobby” and may be confused. Other similar jargon issues like “a hotel room and a hotel suite” can be confusing. Hotel rooms and a hotel suite are not the same thing. Suites are larger and most likely have attached bathrooms with a living space, a kitchen, and or dining space. Hotel rooms tend to have the basic essentials which are a bed, bath, and a TV with a desk.
Sensory language and the proper tone can help appeal to a consumer to give them a sense of the hotel. The tone used in hotel descriptions should be professional and inviting. This language can be best utilized by having either a concise, positive or active voice.
For instance, if you want to say “the hotel is close to the beach,” instead say “the hotel is a five minute walk from the beach,” this helps readers interpret a hotel’s information to be specific and concise.
If you want to say “the hotel doesn’t have a pool,” say “the hotel has a beautiful rooftop pool” instead to display positivity and avoid expressing what is negative about the hotel.
If you want to write “the hotel was designed by a famous architect,” say “a famous architect designed the hotel” instead to avoid being passive. Proudly voicing what makes this specific hotel special can win over consumers who love to travel just for the experience.
A few more examples of transforming general words and terms into more appealing words are:
Luxury – Luxury can mean different things to different people. Instead of using the word luxury, try using a phrase like “upscale,” “elegant,” or “refined.”
Boutique – The word boutique can be very confusing because it can mean either a small hotel or a more stylish and modern hotel. Try using words like “small,” “chic,” or “stylish” instead of the word boutique.
Historic – Historic is another confusing word because it can mean either an old hotel or a hotel with a lot of history. It would be best to replace a word like historic with “old,” “traditional,” or “full of character.”
These tips will ensure that when you are describing a hotel you are clear and informative so that potential guests will be clear on what the property has to offer. Knowing that this is the kind of language that your audience wants and can relate to helps hotels excel at attracting the right customer.
After you’ve successfully created compelling content make sure to invite the guests to come and experience it for themselves.
Descriptions of Hotels – Conclusion
Hotels are one of the most important industries in the world. They are an essential part of a traveler’s experience. The hotel industry is also a large, global industry with significant revenue and importance to the economy. The key to hotels remaining relevant is by having an online web presence. When one is writing about hotels it’s important to create an exceptional description of hotels that includes topics that are pertinent to their target audience and include accurate information about them. Also, make sure a hotel’s website is up-to-date. This will help land a hotel’s booking call to action goal for all its services and products.
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