Boost your business with these 13 Christmas online marketing ideas

December 5, 2022

Christmas online marketing ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.

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Internet research for companies – more options than you think

November 21, 2022

Internet research

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products (so-called sentiment analysis).

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Competitor Product Research: All You Need to Know About It

November 16, 2022

Competitor Product Research

The e-commerce industry is seeing a rapid boom, especially after the pandemic. People could get their must-have items from the comfort of their homes while keeping themselves safe. As for businesses, it allowed them to explore new avenues and target different markets.

It also provided a fantastic opportunity for your new businesses to enter the lucrative industry. However, finding the right product to stand out in this hyper-competitive market is vital. Creating a product that customers love and buy is not an easy task.

That is where product research comes into play. It allows you to find the right product to get a competitive edge. So, how do you ensure the effectiveness of competitor product research? We’ll discuss ways that will help you with your product research process. But before that, let’s understand what product research is all about.

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Descriptions of Hotels and what is important in writing hotel descriptions

November 14, 2022

descriptions of hotels

A hotel is a commercial establishment that provides lodging, meals, and other services to guests, travelers, and tourists. Hotels can range from small family-run businesses to large international chains. Most hotels list a variety of services, such as room service, laundry, and concierge. Some hotels also offer meeting and conference facilities, fitness centers, and spas.

As a commercial enterprise, hotels are also dependent on advertising and on potential customers becoming aware of their hotel and booking it. Therefore, most hotels are also represented on the Internet. Often with their own website and on hotel search and booking portals as well as on blogs, yellow pages and online industry directories. Here it is important to present the hotel appealingly and to provide it with good descriptions of hotels.

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A Complete Guide to Crowd Marketing Services

November 9, 2022 clickworker blog 1 Comment

Crowd Marketing Services

Digital marketing is changing the game for businesses across various industries. Businesses now have access to a wide range of strategies and tactics that they can use to generate leads and drive user engagement. However, crowd marketing services are the first choice for many people.

While it is a new concept, many businesses that have successfully used it saw excellent, great returns in short. Nevertheless, only a few businesses have a comprehensive idea of the concept behind crowd marketing.

So, what is crowd marketing? How does it work? And what are the benefits that you can get from crowd marketing services? We’ll discuss all those things in this article to help you understand crowd marketing and how to take advantage of it.

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The [Complete] Guide to Local SEO: How to Optimize Your Site for Local Search

November 3, 2022

Local SEO

If you are looking to rank higher in local search, your site needs to be optimized. In this guide, we will walk you through the process of optimizing your site for local SEO. We’ll give tips on how to improve your site’s title tags and Meta descriptions, as well as discuss other key elements of SEO such as backlinks and content marketing. By following our guide, you can ensure that your website is visible when users perform a search for businesses near them.

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The Front-End Testing Handbook: Definition, Types, Resources, Checklists, and More

October 19, 2022

Front-end-testing

Are you looking for a comprehensive guide to front-end testing? This guide has everything you need to get started, from cross-browser compatibility testing to unit testing and performance testing. Plus, it includes information on Selenium and Katalon, two powerful tools for front-end testing.

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Cognitive Ease: How to Use the Lethargy of our Brains

October 13, 2022

Cognitive Ease

The human brain is lazy by nature. It loves the familiar and shuns any exertion. But that is nothing negative because the brain conserves energy this way, and allows you to develop strategies, through cognitive ease, on how to optimize communication with your customers on websites, social media platforms or newsletters to raise conversion rates.

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Everything You Need to Know about eCommerce Product Tagging

October 5, 2022

Product Tagging in eCommerce

Today, more than 2 billion active online buyers are part of the eCommerce space. In fact, sales records in the eCommerce sector are at an all-time high. On a global scale, eCommerce sales crossed $5 trillion in 2021. Experts predict the next few years will bring digital buyers into the fold and drive unprecedented growth in the eCommerce landscape.

In a digital and tech-drive age, eCommerce now revolves around top-notch customer experience, personalization, and automation. And when you combine these elements with product tagging, it gives online retailers more control over their product offerings.

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How to Use the Alt Tag in SEO: Best Practices, Tips, and Tricks

September 20, 2022

Alt Tag in SEO

The alt tag, also known as “alt attribute” and “alt description,” is used to more specifically describe the content of a graphic image on a website. It consists of only a few text characters, but their significance is often underestimated. The purpose of the alt attribute is not only to ensure accessibility; it is also an important SEO factor.

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