The ten most important e-commerce trends in 2017

January 5, 2017

e-commerce Trends 2017

Chatbots, same day delivery or personalized purchases – 2017 promises to be an interesting year. This post provides information about which e-commerce trends will expand and be established and what is behind them.

1. Chatbots

Assistants including Cortana, Siri or Amazon’s Alexo prove that people are quite willing to accept assistance from intelligent machines when they have questions or need help making decisions. This is why chatbots are one of the most significant e-commerce trends. These small programs can bring lasting improvement to the customer’s shopping experience and they are just beginning to take off. For instance, when Facebook presented its bot-engine for the Messenger in 2016, over 30,000 bots were registered just six months later. Users can add them to Facebook-Messenger in the same way as a human contact. The chatbot assists them in the selection of the right eveningwear, the search for the best Italian restaurant or whatever else chatbot operators offer.

Read more

Professional company profiles

November 23, 2016

company profile

A company profile presents a business to the public and among other things helps attract new customers. Especially for unknown companies and brands it is a good opportunity to increase their reach and awareness about them.

How is a company profile created?

A profile is similar to a curriculum vitae or résumé. It introduces a person and characterizes them. A profile should make clear what kind of person is hidden behind it and what defines them. That also includes a person’s characteristics and important stations of their life. A company profile should be similarly arranged: it should provide an overview, list milestones, elaborate on important characteristics, and mention a few points that distinguish the company from others in the field. So beforehand an exact analysis is of great importance. All facts have to be compiled and noted. Of interest, for example, are the year of establishment, significant company activities, cooperation with other firms, or collaboration with well-known customers. The strategy a company pursues should also be mentioned. Possible area of specialization, any out of the ordinary equipment, and special nominations or awards should also be incorporated into the text. So that a potential customer can make reach out as easily as possible, a company representative and their contact information should always be listed. If there is more than one location, these of course should also be mentioned.

Read more

Penguin 4.0: What the Google update accomplishes

November 16, 2016

Penguin 4.0

When webpage operators hear the term “Penguin” they do not associate it with the cute, black-tailed creatures of the Antarctic. They link it to a Google update that has driven one or two webmasters to desperation by making their perfectly search engine optimized webpage suddenly disappear from the Google ranking. The webmasters had to put a lot of effort into winning back the former rank. But what exactly does Penguin do? And which changes does the version Penguin 4.0 bring? What we can reveal is that Penguin 4.0 will make it simpler to undo penalties by Google.

What is Penguin?

Penguin is the name of an update that combines various changes of the Google ranking algorithms. Penguin’s goal is to suppress so-called web spam in the search results. “Web spam” is a term used to describe webpages that use unauthorized methods to achieve a better ranking in Google. Webpages with a better ranking are supposed to provide the searcher with enhanced value. This is not the case with web spam. These pages are written for search engines and their goal is to produce a large number of clicks.
The first Penguin update was released in 2012. Its effect was immediately perceptible. Many top ranking pages suddenly disappeared from the ranking. In English speaking countries, 3.1 percent of all search queries were affected. In Germany three percent of the search queries were impacted, and in Poland as many as five percent.

Read more

Typical Mistakes in Content Marketing

September 26, 2016

Content Marketing

Content Marketing is becoming more and more popular with businesses and organizations. They want to convince customers about the quality of their services with valuable content and exciting information. But to be successful with content marketing you should absolutely avoid certain common mistakes.

In the modern media world content marketing represents a popular strategy to enter into a productive communication process with customers. With selective information and valuable know-how on websites, blogs and social media, companies attempt to excite users indirectly about their services, to convey a positive image about their business or brand by delivering professional knowledge, and so bind customers to themselves long-term. More and more often they use content marketing to increase their name recognition and achieve more “traffic” (number of visitors to their website) and a better search engine ranking. However to ensure that the content marketing actually generates the desired effect and favorably boosts the conversion rate, it is imperative to avoid some commonly made mistakes.

Read more

Placing SEO Meta Tags Correctly – A Guide

August 29, 2016

SEO Meta Tags

Good search engine optimization is essential for successful Internet portals and online shops. The thorough and skillful placement of SEO meta tags belongs to the technical know-how with which favorable ranking results can be achieved.

Unique content and an attractive layout carry a lot of weight if you want to steer user interest and search engines towards an Internet site. However to be successful in search engine rankings, it is also necessary to heed a few technical rules. Besides varied linking, descriptive URLs and appropriate keywords, so-called meta tags play a paramount roll in search engine optimization (SEO). SEO meta tags constitute the non-visible elements in the online presentation, which deliver valuable information about the website to search engines and search robots (web crawlers). This metadata is deposited as structured code in the “head” area of the HTML source text and follows the structure: <meta name=”name of meta tags” content=”value of meta tags”>.

Read more

Headlines and Headings for Online Articles

August 15, 2016

Headlines for SEO Online Articles

Actually it’s just a couple of words, but they can certainly be a defining factor: it’s all about the heading of a text. Besides the colorful images, it’s the first thing to catch the eye and often determines whether the user reads the text or not. And yet it should be distinguished here between texts in a daily newspaper, for example, and articles on the internet. A person who buys a newspaper will most probably also read the sports and culture sections, even when local news and politics are more his sphere of interest. It will be read because it was paid for. On the internet texts are available at no charge and in great abundance, so the user may have a hard time deciding what to read. Based on experience, an internet article is only given a rough scan by the reader where he notices the headlines first, and based on those decides if he will read on or not.

Read more

Use of images and videos on websites

July 6, 2016

Use of images and videos on websites

Photos, graphics and videos make up an integral component of today’s successful websites. Whether a company’s internet presence, an online store, or a portal for a gallery, museum or travel agency, the use of images and videos on websites effectively support the provided content and significantly enhance these websites for both users and search engines.

Utilizing media on internet portals is a trend that can be observed all over the web. Companies want to improve their image on their website with photos and videos, and make their brand more well-known, online shops want to market their products, and organizations want to disseminate important information. But galleries, museums and archives also want to make their photos, images of objects or videos available to the largest number of visitors possible. Photos and videos arouse curiosity in the viewer, and create an incentive to engage more closely with the products or services.

Read more

Creating Online Lexica and Online Glossaries

June 6, 2016

Online Glossaries

Corporate identity, crossmedia and workflow, resilience and synergy – the language of the modern world teems with Anglicisms, buzzwords and special terms whose meaning is not immediately clear to everyone. Online lexica and online glossary texts can provide relief where internet surfers or media users are in danger of getting lost in the jungle of foreign words and digital tech jargon.

Online lexica and glossaries simply and concisely explain a subject’s complicated terms and in this way make the issue being discussed understandable for a wider audience. Online lexica, as a separate electronic database, provide the user systematically organized, general or specialized information that is as comprehensive as possible. On the other hand, online glossary texts are attachments (so-called addendums) to a blog or website, that further define the central technical terms used in the article by providing synonyms, translations or explanatory sentences.
Today’s printed or digital glossaries consist of lists of terms and their explanations, usually arranged in alphabetical order. Their origin goes back to antiquity where it was common to use marginal notes (so-called glosses) to facilitate the reading of written works. The most well-known online lexicon, available in various language versions, is offered by the free-licensed encyclopedia Wikipedia, which is compiled by many co-authors.

Read more

Avoiding duplicate content

April 18, 2016

duplicate content

On the Internet, duplicate content is a problem that arises in many different forms. Web users are often faced with identical content when doing online research. Search engines react to identical content with negative rankings, and website operators are frustrated when Google & Co. suddenly stop listing their offers in the search results.

Duplicate content describes a many-faceted phenomenon that occurs on the Internet when identical or similar content appears on various websites. It can involve similar texts or text modules within the same domain (so-called internal duplicate content) or on various web domains (external duplicate content.) The duplicate content can soon become a make-or-break for the successful operation of websites. Similar texts give Internet users the impression that their online research has been pointlessly misrouted and at the same time, deliberate or non-deliberate duplicate content can have a negative influence on ranking given by relevant search engines.

Read more

Tips for writing effective sales copy

January 4, 2016

tips for writing effective sales copy

There are several factors that come to mind when one considers what online shop operators need to observe in order to be successful. These factors are generally related to the technical, usability, search engine optimization and web design sectors. However, the fact that websites are always an important dialogue-marketing medium and that persuasive sales copy is essential to high conversion is often ignored.

But what characterizes a good sales copy?

Read more