House or houses, the house or just house – how do these small differences affect SEO? Stemming and stop words have been a controversial topic for search engine optimization for years. Is it worth paying attention to these nuances? Or are inflections, prepositions and articles irrelevant for a successful ranking on Google?Read more
Content, search intent, user experience, differentiated user signals, and artificial intelligence (AI) — Google’s ranking criteria are becoming increasingly complex. So where does that leave keywords? Have the keywords in the text outlived their usefulness as ranking factors? The relevance of keywords for search engine optimization has changed. Online copywriters are now facing new challenges.Read more
How good or bad is an idea? Concept Testing provides meaningful data on the prospects for success even prior to the development of new products and marketing campaigns. Concept Testing prevents failures from the very beginning.
Why Concept Testing?
Whether a traditional advertising campaign or online marketing with content strategy and search engine optimization, every project carries risks. The risk of a flop is costly. It therefore makes sense to test the real prospects of a product launch or campaign at an early stage. This is where concept testing comes into play. It tests the basic project idea.Read more
In 2021, there are anywhere between 12 to 24 million online shops across the internet, with more being created every day. With this amount of competition, online businesses must discover effective strategies to attract more customers and maintain their loyalty.
One crucial factor that affects your brand’s success is customer experience. A Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.
This article will dive deeper into what customer experience is and its importance to your business. We will also take a look at nine ways to improve customer experience on your business website.Read more
If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.Read more
Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.
One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.Read more
When you’re focusing on making your website top-notch, you’ll want to ensure that it’s optimized to attract your ideal audience. This will consist of the people you’re trying to sell your products or services to.
You’ll want to consider every aspect of your typical customer’s journey, from how they usually come across your business, to what they’re likely to be looking for on your website. This will help you to get a better idea of how you can grab the attention of the most relevant people, and then hold their hand through the process of making a purchase.
In this article, I’m going to outline some of my top tips for ensuring that your website is going to attract your target customers. Read on to find out more.Read more
If you’re in the process of setting up your own business – whether online or a brick-and-mortar store – your first hurdle is to make yourself visible. The wealth of information available on the web, as well the numerous advertisements users are confronted with on a daily basis, make it difficult for a business to remain in the customers’ memory. If you want to become visible, you need to plan and carefully carry out the appropriate measures. Here are some ideas that can help even a small and new business to generate visibility:Read more
Throughout the development and distribution of a product, data is generated – this renders valuable information. Intelligent product data management makes targeted use of the value of this data. But how does it work? The quality of product data management is already determined while the data is being collected.Read more
Sales potential, competitor analysis and good ideas are the basis of every effective product research. We have compiled the seven most important points here.Read more