Your Own Website as a Freelancer – Why it Makes Sense

Freelancer Website

As a general rule, freelancers who have their own website get more jobs. The reason for this is simply that potential employers can get an idea of the services available, without much effort or the need for follow-up questions, and when interested can easily make contact.

Freelancers rely on always being able to find new projects and jobs to survive self-employment. To facilitate this, it’s initially important to be able to be found, demonstrate presence and in some way advertise yourself. Because freelancers today receive many or even most of their assignments via the internet, a website for a freelancer is more than a chance to just present yourself. It is the best business card you can create.

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Content marketing for banks – the best content strategies

Content strategies

Today’s bank customers are well informed. They know how important their personal data is for their financial institution. And that also includes finance related activities. As a rule, customers are willing to disclose this data, but in return they expect personalized, simple, and value-enhancing digital services. An intelligent content strategy is therefore a must for any bank that wants to endure in the market and achieve good positions.

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Writing copy for social media: What does really count?

Writing copy for social media

Regular posts on social media are must-haves in marketing. Everyone is participating – and that’s why it’s hard to stand out from the crowd. At the same time, one must be present on social media platforms to avoid being forgotten. How do you write posts for X, Facebook & Co. that are not only attention-grabbing but also achieve the desired goal? Here are 8 tips for good texts in social media forums.

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Which Google ranking factors really count?

Google ranking factors

Content, keywords, page speed, backlinks, meta tags and much more – the number of supposed factors for placement on Google is large. But which ranking criteria really count? A new study by Backlinko brings some light into the darkness. After all, the study is based on 11.8 million search queries. It confirms what is already known, but it also offers surprises.

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Digital Market Research: Simply Getting Marketing Data from the Internet?

Digital Market Research

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

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How to generate backlinks and improve your ranking – 13 tips

generate Backlinks

In the early days of the internet, backlinks, along with keywords, were a foolproof strategy to rank high on Google. Decades later, many other factors have come into play. However, backlinks remain SEO-relevant. What are backlinks? How important are they for Google ranking today? And how can backlinks be generated? We’ve compiled the best methods.

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Text classification – areas of application on the Internet

Text classifications

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?

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What Should We Write About in Our Blog? 25 Ideas for Text Content

text content

Are you familiar with this problem? At first you start writing your blog with a lot of zeal. But after a few months you run out of ideas. It seems like everything has already been written about. We’ll show you 25 ways to consistently generate new copy content without repeating yourself.

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What is the Value for Your Customer? – Defining and Demonstrating Customer Benefit

Customer Benefit

You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.

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Online reputation – Maintaining a positive image on the Internet

Online reputation

Online reputation – Your Internet reputation is very important – it is a deciding factor for the success or failure of campaigns, products and entire companies. Negative entries and comments on social media portals, including Facebook, Twitter or Instagram, critical articles in blogs or other places on the Internet can very quickly lead to a plunge in sales. However, there are simple ways of controlling one’s own reputation on the Internet and preventing image losses.

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