Writing copy for social media: What does really count?

December 7, 2020

writing copy for social media

Regular social media posts are an essential part of marketing. And since everyone does it, it is difficult to stand out from the crowd. So how do you write articles for Twitter, Facebook, etc. that are not only eye-catching but also have the desired effect? Seven tips for good texts on social media forums.

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Which Google ranking factors really count?

June 8, 2020

Google ranking factors

Content, keywords, page speed, backlinks, meta tags and much more – the number of supposed factors for placement on Google is large. But which ranking criteria really count? A new study by Backlinko brings some light into the darkness. After all, the study is based on 11.8 million search queries. It confirms what is already known, but it also offers surprises.

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9 tips for your online marketing in the age of coronavirus

May 28, 2020

Corona + Online-Marketing

The Corona crisis gives entrepreneurs many opportunities to draw attention to themselves, especially online. Social media, Google and your own website should therefore be particularly well maintained during the COVID 19 crisis. These 9 tips are valid in the age of digitalization and also for upcoming crises.

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FAQ Rich Snippets – the new SEO booster?

April 23, 2020

FAQ Rich Snippets

Question – Answer. A simple scheme that everyone understands. And because Google is constantly working on making searches more and more convenient for users, the answer to the question often appears at the top of the result list immediately after a question has been asked – as well as a free drop-down menu with more FAQs. These are FAQ Rich Snippets – coveted by many SEOs, but not uncontroversial because these Rich Snippets do not necessarily lead to more clicks. What is so interesting about Google’s relatively new feature?

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Digital Market Research: Simply Getting Marketing Data from the Internet?

April 14, 2020

Digital Market Research

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

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Who does it best? SEO Competition Analysis

December 13, 2019

SEO Competition Analysis

Competitive analysis is self-evident in marketing. The more important search engine optimization becomes, the more decisive the question which SEO strategies the competition uses. This way the website operator does not miss any new developments and keeps up with his competitors. But what does SEO competition analysis look like in practice?

Those who do not know what to do next simply copy. It worked in school, but can it work with SEO? Why does one’s own page have a poor ranking, while the web presence of the competition for the relevant keywords is at the top of Google’s list? Bold copying is much riskier on the Internet than at school. This is because Google punishes duplicate content with the highest penalty: the drop to the bottom ranking sites. And in addition – in contrast to school – you can be 100 percent sure that Google will catch you. But there are also other ways to learn from your competitors: with intelligent SEO competition analysis.

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Boost your business with these 13 Christmas online marketing ideas

December 3, 2019

Christmas online marketing ideas

The pre-Christmas period is an ideal time for small and medium-sized businesses in particular to boost online business. This is equally true for B2C and for B2B. We have compiled a list of 13 ideas that can be realized quickly and at very low cost.

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SEO Myths: The seven most frequent mistakes

November 6, 2019

SEO Myths

Meta tags are out, keywords are useless, likes perform SEO miracles, … and finally, SEO is dead. Hardly any term from the World Wide Web gives rise to as many myths as SEO. This is no surprise since almost everyone who works on the Internet is in some way involved in search engine optimization. So is there any truth in the SEO myths? Seven mistakes are very persistent.

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Improved Google Ranking through the Use of Images, Graphics and Videos

October 23, 2019

rank with google

Good text content is important for findability on Google but content in other formats must not be overlooked either. Photos and videos, for example, are more important for your website than you probably suspect.

What Do Images Do to Us?

Images affect us more quickly than any words because our eye perceives them immediately. This causes an instant reaction and creates emotions. In addition, infographics, images and videos vividly illustrate things that are difficult to describe. There is truth to the saying “A picture is worth a thousand words.”

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Really spooky marketing – Thirteen marketing ideas for Halloween

October 15, 2019

Marketing Ideen Halloween

Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.

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