Meta tags are out, keywords are useless, likes perform SEO miracles, … and finally, SEO is dead. Hardly any term from the World Wide Web gives rise to as many myths as SEO. This is no surprise since almost everyone who works on the Internet is in some way involved in search engine optimization. So is there any truth in the SEO myths? Seven mistakes are very persistent.Read more
Good text content is important for findability on Google but content in other formats must not be overlooked either. Photos and videos, for example, are more important for your website than you probably suspect.
What Do Images Do to Us?
Images affect us more quickly than any words because our eye perceives them immediately. This causes an instant reaction and creates emotions. In addition, infographics, images and videos vividly illustrate things that are difficult to describe. There is truth to the saying “A picture is worth a thousand words.”Read more
Halloween is ideally suited for gaining publicity with a few ‘spooky’ marketing campaigns. We have put together thirteen ideas for your Halloween marketing activities so that you can get started right away.Read more
Content is king, but especially high-quality content. Attention, high rankings and increasing clicks are ensured by good content. Anyone active on the internet as a blogger, or as the operator of a shop or website has to offer their readers added value. For the creation of news, info or glossary texts there are basically two options: either you write it yourself or you have it written. Seven good reason speak for the second alternative.Read more
An increasing number of likes and shares for your own website? This obviously speaks for the success and quality of the content. But how does Google rate positive feedback on Facebook and co.? The importance of likes and shares is the subject of heated debate among search engine optimizers. Are social signals a ranking factor?Read more
What are backlinks? Are backlinks still relevant for Google? And if so, how do you get backlinks on your website? We have compiled the most promising methods.Read more
There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?Read more
Every website operator needs content. This can include numerous short product or service descriptions, category texts, glossaries, news, blog articles, etc. This content can either be created quickly and at low cost or existing texts can be revised. It goes without saying that page content must also be easy to find on the Internet and have a high search engine ranking. For this purpose, it must be optimized for search engines such as Google. This means that the content must be unique, topic-related, interesting and packed with relevant keywords in optimal density. Depending on the type of text, a keyword density of 1-4% is ideal here; i.e. a keyword should occur 1-4x in a text of 100 words. If your own company is not large enough to create these search engine optimized texts promptly, you might want to opt for “paid crowdsourcing”.Read more
Social media marketing can obviously be very successful in B2C business. But what about the B2B sector? Numerous companies wonder what they can achieve on Facebook and co. and assume that they will not find business customers there. But business life has changed.Read more
Content is the magical word in achieving top rankings on Google, Bing and other search engines. But how can you go about acquiring content that actually produces results there? How can you reach the links and shared content on Facebook, Twitter and other blogs?Read more