Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

June 19, 2018 July 25, 2022

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

11 Types of Website Content

June 4, 2018 November 6, 2023

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of types of website content, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

Cryptocurrency: A means of payment for your Internet business?

April 27, 2018 July 25, 2022

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

Customer Journey Map – How to know and accompany your customer’s journey

March 19, 2018 July 25, 2022

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.

Rich Snippets – improved ranking with more data

January 31, 2018 December 13, 2022

This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.

How to get editors to read and publish your Press Releases (PR)

January 11, 2018 July 25, 2022

Do you regularly send out announcements to newspapers and web portals? And are they almost never published? Thanks to his experience with various news editing departments, our author shows you how you are most likely to get your press releases published.

Ten tips for Christmas in social networks

November 28, 2017 July 25, 2022

Doesn’t it feel as though Christmas was just last month? It might feel that way, but it has been nearly a year. So it’s time to get festive again! We have put together a few tips about how to celebrate Christmas and increase the numbers of followers on social networks.
10 Tips for Christmas:

Getting rid of errors – How to correct your texts quickly and effectively

November 8, 2017 May 15, 2023 1 Comment

Most people react negatively to texts that contain mistakes. A text that contains errors throws a bad light on the quality of the services and products the company offers. You must therefore do everything possible to avoid errors. The following are a few tips to help prevent “error blindness”. We are also including typical spelling mistakes, comma tips and a few helpful spelling tools.

Content:

• Part 1: Spotting careless mistakes and typing errors
• Part 2: Typical spelling and comma errors
• Part 3: Helpful correction tools and general tips

SEO Content – Text optimization by text expansion or re-writing?

September 27, 2017 July 25, 2022

When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.

The Top Spot Guaranteed – Placement as a Featured Snippet on Google

September 6, 2017 February 20, 2023

Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?