Content from a SEO perspective: The 7-point checklist

July 25, 2018

Content

Search engine optimization of content is the decisive factor for digital attention and business success on the Internet. How is search engine friendly content created? What SEO criteria are especially important here? And, how can existing content be optimized for Google? This checklist explains how to best examine the seven most important SEO aspects for content.

Read more

HTTPS: How urgent is the transition?

July 10, 2018

https

“This site is not secure” – Internet users will get this error message more frequently in the future. With the release of “Chrome 68”, the popular Google browser will point out the alleged vulnerability of websites that are not accessible via HTTPS. How dangerous is this innovation for websites that continue to use the usual HTTP? How urgent is a transition to HTTPS with regard to SEO aspects? And how does adaptation work? The amount of effort involved is reasonable – and it pays off.

Read more

Deliberately Direct Your User’s Gaze: 11 Design Tips for Your Website

June 19, 2018

Direct your User’s Gaze

Your website is set, it looks good and contains great content, but for some reason visitors still leave it quickly? Among other things that could be due to unfavorable placement of text and images, or the lack of eye-catching design elements. We’ll reveal what you can do to attract your visitor’s eye and direct it systematically.

Read more

11 Types of Website Content

June 4, 2018

Website Content

No matter the purpose of your website, there is one thing it absolutely needs: content. There is a wide variety of content types, and we would like to briefly introduce the 11 most important ones.

In general content can be classified as passive or interactive. The types of passive content can be distinguished based on their subject matter. With interactive content the difference depends on the form of presentation. Sounds complicated? It is not. Just keep reading and everything will open up. Guaranteed!

Read more

Cryptocurrency: A means of payment for your Internet business?

April 27, 2018

Cryptocurrency

Cryptocurrencies are fun and rev up the business? It certainly looks like it when we take a look at the market trends of the most popular digital currencies. But what is crypto money? Does it have a real value, or is it only an object of speculation? Should you accept crypto money as a means of payment for your Internet business? This blog post wants to provide answers to the many questions on the subject.

Read more

Six tips for successful marketing emails

April 19, 2018

marketing emails

Marketing emails are an effective advertising method – if it is done properly. The advantage of a marketing email is obvious: The customer is directly addressed. However, due to the amount of emails that land in a customer’s inbox, you will have to come up with something special, in order to make sure that your message stands out from the crowd.

Sure, the design of a marketing email is also important. But it is the written word that counts in the end. This is why pure text mails are often the foundation of hugely successful campaigns. If you take heed of a few tips when formulating your emails, you cannot go wrong.

Read more

Customer Journey Map – How to know and accompany your customer’s journey

March 19, 2018

Customer Journey Map

Today we want to devote ourselves to the classic marketing concept of the customer journey and the associated map. Your customer’s journey has various stations and each one of them more or less determines whether their journey continues or if the customer abandons it. But first, a little bit of theory.

Read more

Beware: Fake Influencers

February 13, 2018

Fake Influencers

Influencers are currently the “Holy Grails” in marketing when it comes to acquiring new customers. They are the ideal advertising medium for younger target audiences. Unfortunately, they are also a hotbed for swindlers and scammers. Our blog explains how to spot fake influencers.

Read more

Rich Snippets – improved ranking with more data

January 31, 2018
Rich Snippets

This blog post covers the topic of Rich Snippets. Find out what Rich Snippets are, how to create them and how to use them to improve your ranking. We will also introduce Rich Cards, which are closely related.

Read more

How to get editors to read and publish your Press Releases (PR)

January 11, 2018

Press Releases

Do you regularly send out announcements to newspapers and web portals? And are they almost never published? Thanks to his experience with various news editing departments, our author shows you how you are most likely to get your press releases published.

Read more