Eleven online marketing resolutions for the New Year

December 22, 2017

Online Marketing Resolutions

2018 will bring major changes to many areas of online marketing. We have put together a selection of eleven online marketing resolutions to keep your business up to the mark in the New Year.

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Ten tips for Christmas in social networks

November 28, 2017

Tips for Christmas

Doesn’t it feel as though Christmas was just last month? It might feel that way, but it has been nearly a year. So it’s time to get festive again! We have put together a few tips about how to celebrate Christmas and increase the numbers of followers on social networks.
10 Tips for Christmas:

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Getting rid of errors – How to correct your texts quickly and effectively

November 8, 2017 clickworker blog 1 Comment

Text Correction

Most people react negatively to texts that contain mistakes. A text that contains errors throws a bad light on the quality of the services and products the company offers. You must therefore do everything possible to avoid errors. The following are a few tips to help prevent “error blindness”. We are also including typical spelling mistakes, comma tips and a few helpful spelling tools.

Content:

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11 Tips on how to win more readers with your blog articles

October 19, 2017

Blog articles

Blogs are convenient. They bind customers, attract interested parties and help achieve better rankings with Google and co. Moreover, excellent blog articles ensure your reputation as an expert. This in turn leads to more customer trust and customer loyalty. But what can you do if your blog articles are not being read? We will explain how to draft blog articles to make sure that they are read.

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AMP: Quicker customer access to your landing page

October 12, 2017

AMP

Have you found a great product on Google? Clicked on the search result but the landing page takes forever to load? This ultimately annoys the user and the shop operator loses customers. This can be avoided by using an AMP landing page. This article explains what you need to know about AMP and how it works. It also provides an insight into how Google and AMP might proceed in the future.

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SEO Content – Text optimization by text expansion or re-writing?

September 27, 2017

Text optimization

When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.

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The Top Spot Guaranteed – Placement as a Featured Snippet on Google

September 6, 2017
Featured Snippet

Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?

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The best tips for data enhancement and data validation for your online business

August 16, 2017

Datenanreicherung

Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.

Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.

In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.

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How to create newsletters that people will actually read

July 27, 2017

Newsletters

Some people say that newsletters are one of the cornerstones in the online marketing mix. Others say that in the era of social media networks like Facebook, Twitter, Instagram and others, no one really needs the newsletters. The fact is: Newsletters refer directly to a recipient. Therefore, they get not lost automatically in the data stream under which the social media is produced every day – not to mention search filters. However, a decline in the opening rates of the newsletter can be observed from year to year. We wil now tell you how to manage to inspire customers for your news emails.

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Address validation online – getting the right address for next to nothing

July 11, 2017

Address validation

Forwarding returns, two catalogues sent to the same address or undeliverable circulars – these can all be avoided with address validation. There are numerous providers who can check your addresses online. However, their services are often quite expensive. Let us explain how you can easily acquire the right address for next to nothing. You simply need time.

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