Artificial Intelligence – Sentiment Analysis Using NLP

Artificial Intelligence is becoming more and more prominent in our everyday life. From Google Assistant to Apple’s Siri, we can interact with computers, smartphones, and other devices as if they were human beings.

However, while a computer can answer and respond to simple questions, recent innovations also let them learn and understand human emotions.

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Diary studies – valuable insights for marketing

According to an old saying, you can only find real truths in diaries. Modern market research makes use of this wisdom. A diary that relates to the use of a device, app or software can provide valuable insights for marketing. How do diary studies work and what makes them so successful?

Artificial intelligence for efficient support in translation work

Artificial Intelligence (AI) is becoming an ever more important part of our lives. Whether it is in our homes with smart speakers and automation or in the business world, its impact in our lives cannot be dismissed.

However, while the benefits of AI are obvious, in the past, using the technology with language translation was difficult, if not impossible. Language translation is an area that has always required human intervention. There’s simply too much nuance in language for a machine to understand without a lot of training, most often done painstakingly by hand.

In recent years, that situation has started to change. With new advances in Machine Learning (ML) along with the development of neural networks, this once-difficult task is now much more possible.

Object Detection and Segmentation

In recent years, object detection and segmentation have accelerated significantly. Today, smart algorithms can find and classify countless individual objects within a video or an image. Although it was incredibly difficult for machines to do, it’s now part of our daily existence.

Both object detection and segmentation are powered by Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL). In this scenario, convolutional neural networks can locate and identify the class each item belongs to within an image.

It has also evolved to be much more than an intelligent algorithm that can recognize objects in photographs stored in a database. It can now find and classify objects in real-time to enable things like self-driving autonomous vehicles and more.

Concept Testing: Ideas on the test bench

How good or bad is an idea? Concept Testing provides meaningful data on the prospects for success even prior to the development of new products and marketing campaigns. Concept Testing prevents failures from the very beginning.

Why Concept Testing?

Whether a traditional advertising campaign or online marketing with content strategy and search engine optimization, every project carries risks. The risk of a flop is costly. It therefore makes sense to test the real prospects of a product launch or campaign at an early stage. This is where concept testing comes into play. It tests the basic project idea.

Optimizing Your Business Site for Smoother Customer Experience

In 2021, there are anywhere between 12 to 24 million online shops across the internet, with more being created every day. With this amount of competition, online businesses must discover effective strategies to attract more customers and maintain their loyalty.

One crucial factor that affects your brand’s success is customer experience. A Walker study found that at the end of 2020, customer experience overtook price and product as the key brand differentiator.

This article will dive deeper into what customer experience is and its importance to your business. We will also take a look at nine ways to improve customer experience on your business website.

How to train AI Models effectively

When most people think about artificial intelligence (AI), they think of two possible futures. A positive future where self-driving cars help us navigate our roads and robot servants help us maintain our homes. Or a more negative one, where machines take away our jobs and employment.

Fortunately, it looks like the negative future isn’t one that we have to worry about. AI systems won’t replace humans in the workforce, but rather they’ll exist alongside humans as invaluable sidekicks. While self-driving cars are advancing towards commonality, other grand AI aspirations await realization. Integral to achieving these goals is understanding how to train AI models effectively.

5 marketing tactics every eCommerce business should be using

If you’re working in eCommerce in 2021, you should be focusing on using the most effective digital marketing tactics in order to sell your products or services. In this article, we’re going to outline different tactics you can use to improve your sales. Let’s get started.

5 ways you can improve your SEO by boosting your site’s E-A-T

Search engine optimization (SEO) is a marketing strategy that helps you improve your website’s visibility and rankings on relevant search engine results pages. It’s a very important aspect of marketing that can help you reach your target audience and drive more traffic to your website.

One of the ways you can improve your site’s SEO is by enhancing its E-A-T and, in this article, we will look at how to do that.

How Does Face Detection Work?

Face detection technology has come a long way over the past few years. From unlocking your iPhone by scanning your face to automatically tagging photographs, most of us have encountered and benefited from it (in one way or another).

However, there’s a lot more we can do with technology than just recognizing faces. For example, it is now a tool used in marketing to help improve sales and customer experiences. Or you can use this technology in offices to mark employee attendance or provide access to secure areas automatically..

But before we get ahead of ourselves, let’s define it.