If you’re in the process of setting up your own business – whether online or a brick-and-mortar store – your first hurdle is to make yourself visible. The wealth of information available on the web, as well the numerous advertisements users are confronted with on a daily basis, make it difficult for a business to remain in the customers’ memory. If you want to become visible, you need to plan and carefully carry out the appropriate measures. Here are some ideas that can help even a small and new business to generate visibility:Read more
Many people dream of being their own boss. But just as many are afraid of putting this plan into practice. It goes without saying that the leap into self-employment brings its own set of hurdles. However, in many cases these concerns are unfounded, because you can take advantage of support in many forms nowadays. These include, for example, funding or online platforms that simplify customer acquisition, to name just two of many options. Artificial Intelligence, or AI for short, also plays an increasingly important role.Read more
Walking into many houses around the world, you’re likely to find one or perhaps more ubiquitous little speakers, scattered around. For the residents of these homes, these devices have become a key part of their lives, sharing details about meetings, travel plans, grocery lists and even weather reports. We’ve come to depend on them to help simplify our lives and entertain us.Read more
Throughout the development and distribution of a product, data is generated – this renders valuable information. Intelligent product data management makes targeted use of the value of this data. But how does it work? The quality of product data management is already determined while the data is being collected.Read more
Sales potential, competitor analysis and good ideas are the basis of every effective product research. We have compiled the seven most important points here.Read more
The customer has the final say. That is not only democratic, but also helps every business optimize their own products, service offerings, marketing and internal operational processes. The problem, however, is a familiar one: How do you obtain usable data? Here are seven tips for acquiring informative customer opinions.Read more
Address qualification is the constant improvement of the quality of marketing-relevant addresses. Business partner data and customer data need to be regularly updated and, if possible, enriched with additional information. As a key success factor, high-quality addresses prevent wastage and high marketing costs. This is especially true in the B2B sector.Read more
Crowdsourced voice recordings have evolved to play a critical role in the development of speech-controlled apps. As speech recognition rapidly grows from a novelty to a daily necessity, you can expect the demand for both voice recordings and voice-activated systems to rise concurrently.
According to Grand View Research, the demand for voice-activated systems and devices is expected to be worth approximately $32 billion by 2025. But what exactly are voice recordings used for? Why are crowdsourced voice recordings important?Read more
A popular website is practically a guarantee of economic success these days. If you are looking for a way to earn some money on the World Wide Web, a website is therefore a highly attractive option. However, in practice it is often more difficult than expected to generate the desired traffic and the corresponding revenue. This article will take a closer look at what really matters when it comes to moving up the ladder.Read more
Surveys are a great way to find out more about customers, their wishes and needs.
Surveys have a wide range of uses: In politics, in research, and as a means of measuring customer satisfaction in companies, for example. The latter is particularly interesting for the eCommerce sector, because surveys may provide information about customer experiences. Companies can use this feedback to improve their processes, products and services. In doing so, they show an interest in their customers as well as awareness of their needs. Customers reward these efforts with customer loyalty, which is reflected in sales.Read more