Digital Market Research: Simply Getting Marketing Data from the Internet?

Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?

5 proven Sales Tips for POS

The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.

What are the benefits of artificial intelligence (AI) for the environment? – Seven astonishing insights

Will AI-driven cars save the roads from a total gridlock? Can artificial intelligence help live a more resource-efficient life? Will artificial intelligence make the supply of energy easy to achieve? We provide insight into seven AI and the environment questions.

Cognitive Computing – Hype or Progress?

First, there was artificial intelligence, then the terms machine learning and deep learning followed. And now there is cognitive computing. What’s so special about this new concept? Is it just a new buzzword from the IT scene that can be exploited for marketing purposes? Or is it a new approach that brings machines one step closer to human thinking?

What is AI really capable of? Dispelling Eight Myths about Artificial Intelligence

The world of fairy tales should be a matter of movies and books, but when it comes to artificial intelligence, dubious “AI” companies and ill-informed bloggers become veritable fabulists. The truth is that AI will change the working world, but many statements about artificial intelligence definitely belong in the realm of myths and fairy tales.

Is Google Misogynistic?

Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.

Get paid to read out loud – audio recording jobs

Controlling your smartphone without touching it is now possible using your voice. Sentences like, “Hey, Siri, what’s today’s weather going to be?” or “Ok, Google, navigate to my house” are common requests that your smartphone can easily process thanks to speech recognition. Today we’ll explain how you can not only easily earn money with audio recording jobs, but also make a large contribution to the development of speech tools.

The Smart Application of Speech Recordings

The usage of voice recognition already goes well beyond smartphones. So-called home assistants like Alexa turn your house into a smart home, for example by controlling your multimedia system via voice command. In addition, speech tools have also been successfully deployed in the medical field. Through voice recording, which is automatically transcribed as text, nursing staff can devote their time to patient care while simultaneously recording their health condition. The possible applications are therefore numerous, but the full potential is still a long way from being exhausted.

Smartphone Jobs – The Freedom of Mobile Work

Earn money with your smartphone no matter your location? Sounds tempting, but does it really work? We’ll give you an insight into the world of mobile jobs, and show you which options the clickworker app offers you.

Decide for Yourself Where You Work

The work world is in a constant state of flux. Technical developments and innovations have created freedoms that were unthinkable a few years ago. Today more and more people dream of trading their dreary office routine for a flexible work model. A work-life balance is what many are trying to achieve, by reconciling free time, family and career. Ironically we are always carrying the solution for a self-determined and independent work life in our pocket.

How to generate backlinks and improve your ranking – 13 tips

In the early days of the internet, backlinks, along with keywords, were a foolproof strategy to rank high on Google. Decades later, many other factors have come into play. However, backlinks remain SEO-relevant. What are backlinks? How important are they for Google ranking today? And how can backlinks be generated? We’ve compiled the best methods.

Text classification – areas of application on the Internet

There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?