Digital Market Research: Simply Getting Marketing Data from the Internet?
Digital market research promises a whole lot of data, thanks to which we can see inside the “consumer’s head”. But what is there really to digital market research? What are its methods, goals and challenges?
Read more5 proven Sales Tips for POS
The point of sale (POS) is the place where customers are already fundamentally purchase inclined, which is the best possible starting position for the generation of revenue. But what’s true elsewhere is also a fact here: nothing just works on its own. How can POS sales be optimized? How can you motivate customers to spontaneous purchases? And how do you make regulars out of occasional customers? You pull some retail concepts out of mothballs and let yourself be inspired by established methods.
Read moreWhat are the benefits of artificial intelligence (AI) for the environment? – Seven astonishing insights
Will AI-driven cars save the roads from a total gridlock? Can artificial intelligence help live a more resource-efficient life? Will artificial intelligence make the supply of energy easy to achieve? We provide insight into seven AI and the environment questions.
Read moreCognitive Computing – Hype or Progress?
First, there was artificial intelligence, then the terms machine learning and deep learning followed. And now there is cognitive computing. What’s so special about this new concept? Is it just a new buzzword from the IT scene that can be exploited for marketing purposes? Or is it a new approach that brings machines one step closer to human thinking?
Read moreIs Google Misogynistic?
Is Google misogynistic? The ranking for certain keywords certainly provides grounds for this suspicion. However, the phenomenon of unequal treatment isn’t really the fault of the algorithms but is a fundamental problem with the German language. And those who want to can ensure for themselves that the results list is free from discrimination.
Read moreHow to generate backlinks and improve your ranking – 13 tips
In the early days of the internet, backlinks, along with keywords, were a foolproof strategy to rank high on Google. Decades later, many other factors have come into play. However, backlinks remain SEO-relevant. What are backlinks? How important are they for Google ranking today? And how can backlinks be generated? We’ve compiled the best methods.
Read moreText classification – areas of application on the Internet
There are billions of websites with countless texts on the Internet. This makes it difficult to keep track of them. Text classification is a method that provides an overall view and structures the offer. Which application areas are there for text classifications in the World Wide Web?
Read moreRealistic training data for machine learning
Data are the foundation for training algorithms. The more realistic the data, the better the results. This is because artificial intelligence is based on precise and reliable information for training its algorithms. This is obvious but it is often overlooked. The training data are realistic when they reflect the data that the AI system gathers in real operation. Unrealistic data sets prevent machine learning and lead to expensive false interpretations.
Read moreWhat Should We Write About in Our Blog? 25 Ideas for Text Content
Are you familiar with this problem? At first you start writing your blog with a lot of zeal. But after a few months you run out of ideas. It seems like everything has already been written about. We’ll show you 25 ways to consistently generate new copy content without repeating yourself.
Read moreWhat is the Value for Your Customer? – Defining and Demonstrating Customer Benefit
You have developed a new product or added one to your assortment, but customers just are not clamoring for it? Even though you have diligently described all its functions and characteristics, it simply is not selling? We will show you how to find arguments to convince your customers.
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