SEO Content – Text optimization by text expansion or re-writing?
When a website is going to be optimized for Google and other search engines the text passages on the individual pages are especially important. They have to namely demonstrate to Google the value they offer users. In many cases these texts already exist. Often though their content is too lean, as Google loves copy with depth. So the question arises: is it better to enhance these texts (text optimization), or start over and write new ones? After all a copy overhaul can be done more cost-effectively than having a completely new article written. We’ll take a look at whether that is true, and when which approach makes the most sense.Read more
The Top Spot Guaranteed – Placement as a Featured Snippet on Google
Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy Grail?Read more
The best tips for data enhancement and data validation for your online business
Internet business needs data in the same way a baker needs flour. Companies working successfully on the Internet appreciate well-structured and comprehensive customer data. These include contact data as well as information about hobbies, preferences, profession, purchase behavior, etc. Detailed and correct product data are also essential to online shops.
Whether customer or product data, the following always applies: The more, the better. However, people want to keep their data private. Product data are not always as available as they ought to be. This post will show you how you can nevertheless obtain usable data sets.
In Part A, we are looking at the data enhancement and data validation of customers and prospective customers information. In Part B, we focus on the product data. In Part C, we briefly explain how to proceed with further types of data.
About survey panels and the sense or nonsense of online surveys
To some people online surveys are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for surveys.
Address validation online – getting the right address for next to nothing
Forwarding returns, two catalogues sent to the same address or undeliverable circulars – these can all be avoided with address validation. There are numerous providers who can check your addresses online. However, their services are often quite expensive. Let us explain how you can easily acquire the right address for next to nothing. You simply need time.
Online Competitor Analysis – Why and How
By performing a competitor research analysis you protect yourself against unpleasant surprises even before you establish your company. And if you already run a business it is helpful to keep an eye on the competition. In short, competitor analysis is one of the cornerstones of a successful business venture, especially on the World Wide Web. And for that reason we’d like to share with you today what competitor analysis is, what its purpose is, and which opportunities the internet offers.
Sentiment Analysis – What is it for?
Sentiment analysis – What do people think of us?
Do people like our company, our products, our campaigns, our service, or do they dislike us? This is a question that is crucial for marketing, because who is going to become a customer of a company they don’t like? Sentiment analysis was created to answer the question of favor or disfavor. Here, we’ve compiled for you what exactly it is, how it works, and how you and your company can benefit from it.
Customer Insight Management – Meaning, Challenges and Opportunities
Customer information is of great value for any company. Using it they can determine strategies for the future, acquire their customers directly with individually tailored products, targeted offers as well as communication methods and lead them to conversion. However the knowhow, time and resources required to gather and evaluate this information are often lacking. For that reason there are people who have specialized in just this sort of task – obtaining and assessing customer information – the so-called customer insight manager.
In this blog post we take a closer look at the challenges and opportunities of customer insight management.
Landing Page: Build Cleverly and Avoid Mistakes
Landing pages are one of the most important instruments of online marketing campaigns. The nice thing about them is: they can be created easily. For this you just need one of the many homepage builders or a good graphic program. But one look at different landing pages will demonstrate that the same mistakes are made over and over again. Find out now what those are, how to do it better and what is truly important when it comes to landing pages.
Professional company profiles
A company profile presents a business to the public and among other things helps attract new customers. Especially for unknown companies and brands it is a good opportunity to increase their reach and awareness about them.
How is a company profile created?
A profile is similar to a curriculum vitae or résumé. It introduces a person and characterizes them. A profile should make clear what kind of person is hidden behind it and what defines them. That also includes a person’s characteristics and important stations of their life. A company profile should be similarly arranged: it should provide an overview, list milestones, elaborate on important characteristics, and mention a few points that distinguish the company from others in the field. So beforehand an exact analysis is of great importance. All facts have to be compiled and noted. Of interest, for example, are the year of establishment, significant company activities, cooperation with other firms, or collaboration with well-known customers. The strategy a company pursues should also be mentioned. Possible area of specialization, any out of the ordinary equipment, and special nominations or awards should also be incorporated into the text. So that a potential customer can make reach out as easily as possible, a company representative and their contact information should always be listed. If there is more than one location, these of course should also be mentioned.